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Nikki Mendonca

Accenture to Acquire Adaptly to Bolster Accenture Interactive Programmatic Services Offering

Addition of Digital Media Services Company Will Strengthen Accenture Interactive’s Ability to Help Clients Transform the Digital Customer Experience Across the World’s Largest Digital Platforms Accenture has entered into an agreement to acquire NYC-based Adaptly, a digital media services company that enables the world’s leading brands to manage data-driven campaigns across prominent digital advertising channels and platforms. “This acquisition will help us to further reinvent today’s operating approach by…

Meet Accenture Interactive’s New Commerce and Intelligent Marketing Leaders

Brian Walker To Lead Global Strategy For Commerce, Nikki Mendonça Joins As President Of Intelligent Marketing Operations The new battleground for brands today is Customer Experience. Winning in an experience-led market means being hyper-focused on the customer and agile enough to offer new, connected experiences that flex to accommodate individual client needs. Accenture Interactive is focused on curating customer experience and stands as the world’s largest digital agency by revenue according to a Bloomberg report.…