Brian Walker To Lead Global Strategy For Commerce, Nikki Mendonça Joins As President Of Intelligent Marketing Operations
The new battleground for brands today is Customer Experience. Winning in an experience-led market means being hyper-focused on the customer and agile enough to offer new, connected experiences that flex to accommodate individual client needs.
Accenture Interactive is focused on curating customer experience and stands as the world’s largest digital agency by revenue according to a Bloomberg report. They offer brands connected offerings in design, marketing, content, and commerce.
The fact that they are a subsidiary of one of the largest management consultancy – Accenture – means easy access to IT solutions and top management. Accenture Interactive brought in $4.4 billion last year, roughly 13% of its parent company’s total revenue. Their projected revenue for 2017 stands at $6 billion and top leadership is coming in place to hit these targets.
The company recently added Brian Walker and Nikki Mendonça to their cadre. Walker joins as Managing Director, Global Strategy Lead for Commerce and Mendonça takes up the position of President, Intelligent Marketing Operations.
Walker’s previous work experience includes being the Chief Strategy Officer at SAP Hybris and Vice President at Forrester Research. In his new role, he will be helping clients curate experiences for customers that span the entire commerce platform, bringing together marketing, sales and service to deliver a seamless, omnichannel solution. His role includes growing the commerce practice in North America, and managing leading edge partnerships and strategic relationships globally.
Mendonça brings 25 years of strategic marketing experience to Accenture Interactive. She moved from her title as EMEA President of OMD Worldwide where she led over 6,500 professionals across the region committed to delivering marketing performance for clients including McDonald’s, PepsiCo, Estee Lauder, Liberty Global and Walt Disney. She previously held leadership positions at Capital Radio and Leo Burnett. Mendonça believes in creating a new marketing manifesto for clients in a mobile first digital world. In 2015, she was appointed to the IAB Europe Board, which aimed to help accelerate new industry solutions to the changing needs of both advertisers and agencies across the region.