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NMI

Marketing Architects Expands Relationship with Nielsen, Announces Data-Driven, Comprehensive Agreement

Agreement Includes Nielsen Media Impact with TV, Radio, Digital Data, Local TV and Audio Measurement in All Markets Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact (NMI) with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets. Marketing Architects is a Minneapolis-based advertising agency that drives rapid growth and solves complex business challenges…