North America

Alex Lubar to Head McCann N.A.; Ghassan Harfouche Adds APAC Role; Ji Watson Named CEO, McCann Worldgroup Japan McCann Worldgroup announced expanded roles for three of its top regional leaders. Alex Lubar, President of McCann Worldgroup…
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Digital Turbine, Inc. and TikTok, Inc. announced a comprehensive expansion of its app distribution partnership today. Digital Turbine is to be the preferred distributor for TikTok on mobile device preload inventory in North America,…
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Mercury Ecommerce Acquisition Corp.  announced the pricing of its initial public offering of 17,500,000 units at a price of $10.00 per unit. The units will be listed on The Nasdaq Capital Market  and will trade under the ticker symbol…
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Transformational acquisition significantly increases Playmaker’s U.S. market presence; immediately adds more than four million unique monthly users and over 350,000 daily newsletter subscribers to the Playmaker audience ecosystem…
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Accenture has acquired Cloudworks, a leading Toronto-based Oracle Cloud implementation service provider across North America. The deal further enhances Accenture’s capabilities to deliver Oracle solutions to clients on their journeys to the…
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Gartner CMO Spend Survey Reveals Budgets Have Fallen to Their Lowest Level in Recent History Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in 2020, according to…
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New Pictalk social media site offers secure, ad free, multi-feed experience Pictalk is excited to announce its official launch in North America on July 15, 2021. Pictalk is a multi-feed, ad-free social network, designed from the ground up…
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Former Adyen VP Marketing North America bolsters executive team to elevate brand awareness and drive international growth initiatives Leapwork, the world's most accessible automation platform, announced the appointment of Beatrice Askaner…
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Sallata brings more than 20 years of experience to the role as an award-winning marketing professional with a focus on customer engagement Ricoh today announced that Lauren Sallata has been named Chief Marketing Officer (CMO) of Ricoh…
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David DeCheser will lead the agency's North America expansion Valtech, a company focused on customer experience transformation, announced today that they have hired David DeCheser as the company's first Senior Vice President, Executive…
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Simplecloud is thrilled to announce that WrkFlo Solutions has become an official reseller for the entire suite of Simplecloud virtualization services throughout North America Marketing Technology News: Helium 10 Announces New Amazon…
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Enterprise Automation’s internal R&D group has completed projects for the drinking water industry using AVEVA artificial intelligence and data visualization software solutions and seeks partners for developing technology-based…
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Instacart, the leading online grocery platform in North America, today announced a new advertising initiative, committing up to $1 million to amplify Black-owned consumer packaged goods (CPG) brands within the Instacart marketplace. This…
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Toyota looks to real consumer feedback and insight to develop a solution that provides consumers with clarity, context and flexibility around their connected vehicle data Privacy Portal debuts in the Toyota and Lexus Apps As a…
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NAVEX Global, the leader in integrated risk and compliance management software, today announced it has established an agreement with CDP North America (formerly, the Carbon Disclosure Project) to collaborate on advancing and simplifying…
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Blis enters Japanese market and strengthens presence in Asia and North America through reseller partnerships As part of its global expansion, Blis, the leading privacy-first location-powered programmatic advertising partner, is building…
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Industry Veterans Anthony Capano and Rakhee Jogia Named as North America Managing Director and International Managing Director Rakuten Advertising today announced that Anthony Capano has been appointed North America Managing Director, and …
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Unique combination of deep first-party data insights, digital capabilities and contact center agents previously not available in North America Leading European B2B sales and marketing agency, BNZSA, has expanded its operations into North…
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Vladimir Poletaev, former CCO for GGA's Global Identity & Cyber Protection Services Division, to establish a unified North American marketing program. Generali Global Assistance ("GGA") today announced that it has appointed Vladimir…
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This expanded initiative will help customers accelerate their critical digital transformation efforts, support their journey to the cloud and build enterprise resilience Capgemini has further strengthened its strategic initiative with…
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