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Nucleus Research

Oracle Digital Sales Teams Leverage Technology to Enhance Customer Experience

New report from Nucleus Research highlights benefits of Oracle’s sales training and deployment of CRM tools Nucleus Research has published a research note showing Oracle has adapted to new technologies to cultivate a digital sales team that efficiently navigates the landscape of informed, tech-savvy customers. A Nucleus analyst recently spent the day with Oracle’s Digital Sales group for Customer Experience (CX) in Santa Monica, California, studying how the office, comprised mainly of millennials, capitalizes on its…

Bpm’online has Been Named a Leader in the Nucleus CRM Value Matrix for the Fourth Consecutive Year

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, is proud to announce it has been recognized as a Leader in the CRM Technology Value Matrix 2019 by Nucleus Research for the fourth year in a row. Nucleus Research applies profound technology understanding coupled with a financially focused investigative approach to uncover the value CRM products can provide. In the CRM Technology Value Matrix, the vendors are measured on both usability and functionality – key…

Analytics Delivers $9.01 for Every Dollar Spent, Nucleus Research Finds

Analytics Becoming Central Technology for Digital Transformation as Companies Depend More on Data to Drive Operations, Guide Business Decisions Analytics is emerging as a business game changer with the ability to increase productivity, cut costs and enable better business decisions, a new report from Nucleus Research finds. Based on ROI case studies since 2017, analytics delivers on average benefit of $9.01 per every dollar spent. #RESEARCH: #Analytics Delivers $9.01 for Every Dollar Spent. Analytics becoming central…

CRM Vendors Embrace AI, Automation to Break Down Silos, Nucleus Research CRM Value Matrix Finds

Leaders Extending Enhanced Analytics Capabilities to Deliver Better Predictive Models and Enhance Usability Productivity takes center stage in the H2 2018 CRM Value Matrix from Nucleus Research. Automation, AI and predictive capabilities deployed in meaningful ways are helping to break down silos, increase usability and simplifying CRM applications across organizations. H2 #ValueMatrix for #CRM shows leaders breaking down silos https://nucleusresearch.com/research/single/crm-technology-value-matrix-2h2018/ “In this…

Laserfiche Ranked Highest for Usability in Nucleus Research ECM Technology Value Matrix 2018

Laserfiche is also Ranked Highest Vendor in the Matrix for Usability Laserfiche — a provider of innovative enterprise content management (ECM) solutions — has been named a leader in the Nucleus Research ECM Technology Value Matrix 2018 for its superior end-user experience and robust functionality. In addition, Laserfiche is the vendor ranked highest in the matrix for usability. "Advanced functionality is valuable only when it's easily adopted and provides a great customer experience," said Nucleus Research analyst…

Salesforce Einstein Analytics Drives Shazam to Achieve 752% Rise in ROI

Popular music discovery app Shazam saw a 752% ROI within two months with Einstein Analytics Salesforce is driving Shazam to a new height. According to the global leader in CRM, Shazam—one of the world's most popular apps—has successfully deployed Salesforce Einstein Analytics to dramatically increase productivity for the company's executives and sales leadership. With Einstein Analytics, Shazam has improved the quality of data from its massive user base, targeted more granular customer segments and reduced requests…