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offline media measurement

Freckle and iCrossing Partner to Provide Offline Measurement for Search Clients

Freckle Ltd , a leader in privacy-compliant data and offline media measurement, announced its partnership with the global digital performance marketing agency iCrossing, a division of Hearst, to provide offline measurement to search clients. "iCrossing aligns brands with consumers' passions by helping brands engage on consumers' terms," said Chris Apostle, Chief Media Officer, iCrossing. "This partnership with Freckle is all about authentically connecting brands to what interests consumers through industry-leading offline…

Freckle and Icrossing Announce Privacy-Compliant Search Partnership

Freckle, a leader in privacy-compliant data and offline media measurement, is partnering with the global digital performance marketing agency iCrossing, a division of Hearst, to provide offline measurement to search clients. Freckle is a global data company that specializes in determining the effectiveness of a brand’s media spend to drive a consumer to a desired location — known as offline attribution. With Freckle, iCrossing will now be able to provide measurement and custom data solutions to its entire client base.…

Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns

Attribution of Content-Targeted YouTube Campaigns to In-Store Visits Showcases Down-Funnel Metrics of Video Advertising Giant Media, the leading provider of contextually relevant video advertising services and technology, announced a strategic partnership with Freckle Ltd., a leader in privacy-compliant data and offline media measurement. Together, the two companies will enable advertisers to track performance of campaigns built with VuePlanner®, Giant Media’s proprietary technology that identifies the most contextually…