Browsing Tag

OMG

Ad Fraud Held Below 1% in Industry-Certified Channels For First Time

PRNewswire Nov 5, 2021 0

New US Fraud Benchmark Study Finds Record-Low IVT Rates in TAG Certified Channels; Advertisers Express Comfort with Sustained 1% Fraud Rate The digital ad industry reached a milestone accomplishment in its decade-long battle against ad…
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Native & Programmatic Advertising

OMG Hong Kong Uses IAS Automated Tag to Create Time Savings for IKEA by 80%

MTS Staff Writer Oct 15, 2021 0

Integral Ad Science (IAS), a global leader in digital media quality, and Omnicom Media Group (OMG), the world’s leading global marketing and corporate communications company, today (14 October) announced a case study on time saved for IKEA,…
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