Browsing Tag

OMG

IAS Integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for…

PRNewswire Sep 20, 2022

Advertisers will be able to seamlessly track the carbon emissions of their digital ad campaigns using IAS and Good-Loop data feeds The partnership will see Good-Loop's carbon measurement solution integrated into IAS's reporting platform,…
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Interviews

MarTech Interview with Jerry Luk, Co-Founder & President at Firework

Paroma Sen Jun 23, 2022 0

Jerry Luk, Co-Founder & President at Firework chats about a few top B2B and online commerce trends: _______ Welcome to this MarTech Series chat, Jerry, tell us about yourself and what inspired Firework? How has the platform evolved…
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Advertising Trends

Ad Fraud Held Below 1% in Industry-Certified Channels For First Time

PRNewswire Nov 5, 2021 0

New US Fraud Benchmark Study Finds Record-Low IVT Rates in TAG Certified Channels; Advertisers Express Comfort with Sustained 1% Fraud Rate The digital ad industry reached a milestone accomplishment in its decade-long battle against ad…
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Native & Programmatic Advertising

OMG Hong Kong Uses IAS Automated Tag to Create Time Savings for IKEA by 80%

MTS Staff Writer Oct 15, 2021 0

Integral Ad Science (IAS), a global leader in digital media quality, and Omnicom Media Group (OMG), the world’s leading global marketing and corporate communications company, today (14 October) announced a case study on time saved for IKEA,…
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