Browsing Tag

Omni-Channel Personalization

Jivox Extends Dynamic Creative Optimization to the Connected TV Advertising Market

New Partnership With Tremor Video Brings CTV Viewer Insights to Global Brands Through Jivox’s Enhanced Omni-Channel Personalization Platform Jivox, the personalized digital marketing technology leader, announced the industry’s first personalized dynamic creative optimization (DCO) for connected TV (CTV). The new solution will offer personalization at scale, eliminating days or weeks from the creative production process and increasing the effectiveness of TV campaigns. Jivox’s DCO for CTV allows brands to optimize messages…