Jivox Extends Dynamic Creative Optimization to the Connected TV Advertising Market
New Partnership With Tremor Video Brings CTV Viewer Insights to Global Brands Through Jivox’s Enhanced Omni-Channel Personalization Platform
Jivox, the personalized digital marketing technology leader, announced the industry’s first personalized dynamic creative optimization (DCO) for connected TV (CTV). The new solution will offer personalization at scale, eliminating days or weeks from the creative production process and increasing the effectiveness of TV campaigns.
Jivox’s DCO for CTV allows brands to optimize messages and creative according to demographics, interests, location, time, seasons, holidays, weather, language and so on, generating relevant, data-driven video ads in real-time. Sifting through hundreds of messaging and creative options and countless configurations, the Jivox platform creates thousands of personalized, high-resolution CTV video ads for delivery at the right time, in the right context, to boost conversions all through a single tag.
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In addition, Jivox is partnering with Tremor Video, the market leader in video, curated audiences and advanced creative. This partnership offers brands a way to streamline creative production processes and costs while leveraging contextual data, first-party audience insights into their interests and behaviors in real-time — delivering relevance-based messaging and a 1:1 customer experience.
“Connected TV is one of the fastest-growing areas of digital media consumption. Now, TV audiences are addressable, which presents brands with tremendous opportunity to personalize their advertising to individual households and viewers,” said Diaz Nesamoney, CEO and Founder, Jivox. “We are delighted to bring this new capability and insights to our customers, allowing them to extend omni-channel campaigns to an increasingly vital medium and empower them to communicate with new audiences with unprecedented personalization.”
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Additional capabilities of Jivox’s DCO for CTV include:
- High-resolution real-time video rendering for CTV: Jivox video rendering is cloud-based and easy to scale. An integration with Adobe After Effects brings ease and flexibility to video editing while automatically generating all high-resolution video (HD and 4K) variations for use in a personalized CTV video ad campaign.
- Real-time decisioning using data: Jivox platform uses real-time decisioning to select the relevant version of the video for delivery to a specific audience.
- Single tag for CTV: One tag works across all publishers for different ad sizes, bit rates, and creative capabilities.
- Reach and Scale using pre-generated video: Jivox dynamic video does not rely on overlays or special video player integrations, which means that it can be delivered on any CTV platform, ensuring significant reach and scale for dynamic video.
“Dynamically updating the creative based on robust audience data allows us to turn one broadly-branded asset into thousands of engaging ads that speak more directly to consumers,” said Les Seifer, Vice President, Head of Creative at Tremor Video. “There are golden opportunities to not just reach consumers on every device, but to tell them relevant stories once you have their attention.”
According to eMarketer, 57.2% of the U.S. population will watch some form of connected TV this year, up from 51.7% in 2017. CTV ad inventory is similarly on the rise.
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