omnichannel advertising

Expanded collaboration through LoopMe Marketplace provides direct brand campaigns with high-impact creative units and Unity Ads for enhanced outcomes LoopMe, the leading outcomes-based digital advertising platform, and Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, announced a partnership that will make advanced creative campaigns available through the LoopMe marketplace, increasing managed service for all LoopMe clients. By fulfilling advertising campaigns through Unity Ads,…

Adelphic, a Viant people-based DSP for omnichannel advertising, announced that it has inked a new integration with Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology, to deliver new shoppable video ad solutions for brands across its platform. As part of the agreement, marketers can now leverage Clinch’s DCO, shoppable video ad solutions combined with the power of Viant’s Total Graph, a robust first-party data infrastructure for omni-channel campaigns,…

Adelphic Becomes First Demand Side Platform To Integrate Always-On Killi Audiences Adelphic, a Viant people-based DSP for omnichannel advertising, announced its integration with Killi Ltd., a consumer-facing privacy ecosystem that pays consumers directly for their use of their data. As part of this integration, Adelphic becomes the first demand-side platform (DSP) to integrate Killi’s ethical Fair-Trade™ audience taxonomy into their platform. In doing so, anytime a Killi audience is used, 50 percent of the data costs is…

PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum upgrade. The newest iteration, dubbed Everywhere Small Business Platinum, is the first-of-its-kind on the market to bundle traditional direct mail marketing with five digital marketing platforms. The launch allows PostcardMania to deliver coordinated omnichannel advertising across today's most prominent physical and digital platforms in a single package built specifically for small businesses. Since its initial release in…

Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns Centro, a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its…

 Mediaocean, the mission-critical platform for omnichannel advertising, announced enhanced capabilities in its Scope product for TV Reach Extension (TVRE). With TVRE, Mediaocean becomes the only buying platform that connects linear TV audience intelligence with connected television (CTV) and closed ecosystems like Facebook. The new audience intelligence tools provide advertisers the ability to deduplicate audiences, manage reach and frequency, eliminate waste, and focus on incrementality across multiple channels.…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies Mediaocean, the mission-critical platform for omnichannel advertising, announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. Marketing…

New Partnership Brings Scalable Identity-Based Matching Capabilities Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra direct match audiences are now available in a self-service environment across Adelphic’s omnichannel DSP. “Adelphic is excited to be one of very few Direct…

Integration Brings Sprinklr’s Modern Advertising Together With Mediaocean’s Ad Management Platform to Automate Planning, Buying, and Measurement of Social Media Advertising Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean, the mission-critical platform for omnichannel advertising, announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising. This partnership integrates Sprinklr Modern Advertising with…

New cookieless ID powers relevant & responsible omnichannel advertising, while empowering consumers with a universal and persistent opt-out across every digital touchpoint, browser & device Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s patented graphing technology, its identity…

Magnite, the largest independent omnichannel sell-side advertising platform, announced that Katie Evans has been named Chief Operating Officer of the company. In this newly created role, Katie will be responsible for scaling Magnite’s global service operations and overseeing the company’s client operations, technical operations and business intelligence teams. Katie formerly held the role of GM of CTV at Magnite. Prior to the formation of Magnite from the merger of Rubicon Project and Telaria, Katie was the Chief…

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams  Mediaocean, the modern system of record for omnichannel advertising, announced today that it has expanded its European operations with the acquisition of Symsys, the leading Dutch media management software provider. Symsys is the leading media management software provider in the Netherlands handling campaign execution, including buying, invoicing, and reporting. The Netherlands is a major advertising market…

Nielsen's annual report helps auto marketers capture the behavior and voice of today's car buyers Nielsen released its Annual Auto Marketing Report, which examines how shoppers from various ethnic and racial backgrounds differ from the general car-buying population in terms of brand awareness, brand consideration and advertising recall. The study aims to help auto marketers understand how to better engage multicultural consumers. According to the report, vehicle shoppers from multicultural groups tend to be aware of…

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

Please tell us about your role and the technology you handle at Innovid. As GM of Measurement and Analytics, I’m charged with developing Marketing Analytics offerings for our agency, brand, and publisher partners to help grow their businesses. We have a heavy focus on CTV given the growth we see on our platform and the markets need for more insights into this channel. The underlying technology is our Omnichannel platform that creates and serves digital and addressable creatives around the world. We’re deeply integrated…

Alliance Delivers Improved Auto Advertising Effectiveness and Measurement Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power's world-class car-buyer intelligence and insights. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign…