omnichannel content

In the largest survey in the CMS industry, two-thirds of digital leaders admit they may be falling behind competitors Contentful released results of the industry’s largest-ever survey of digital leaders and content creators. While 90% of respondents believe delivering digital experiences is important to business success, the survey found major differences in the digital capabilities of leaders and laggards. The survey of more than 750 business and digital leaders, developers, and content creators reveals that brands…

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…