Browsing Tag

omnichannel marketing

TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue

In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, outdoor and cinema) and ‘below-the-line’ marketing spend (price promotions, PR, sponsorship, direct mail and telephone marketing) would continue to blur in the future of advertising. This co-branded television campaign by Tylenol and Stop & Shop targeting caregivers is a perfect example. Further, with advances in data-driven television ad buying and the scale that can now be achieved through…

Interview with Ryan Hollenbeck, SVP, Global Marketing, Verint

"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and adjust accordingly." Tell us about your role and how you got here? What galvanized you to join a marketing technology company? In my role as SVP of global marketing, I lead the more traditional marketing functions, but also get to step outside the box as executive sponsor for our customer experience program. Sales enablement is also part of our team, which is outside the realm of most typical marketing…

Interview with Tom Pallack, CEO, SITO Mobile

"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to life."Tell us about your role and how you got here. What inspired you to be a part of SITO Mobile? As CEO of SITO, I am working day-in and day-out to solidify the company’s position as the premier partner for location-based data. I work with the amazing team here to develop our emerging technology, craft breakthrough initiatives and drive continual growth. My road to SITO involved more than thirty…

Dialing In On The Importance of an Omnichannel Strategy – Wireless Retailers Expanding Store Fronts

Oftentimes, upgrading to the latest wireless technology can be frustrating, time-consuming, and expensive. Upgrade eligibility and the condition of an old device will dictate the customer’s urgency to explore purchasing a new device. A flexible, omnichannel trade-in platform can revolutionize the way consumers and businesses upgrade to the latest technology and provide a unique and consistent customer experience across all channels. The Changing Role of Retail E-commerce has created a world of convenience and customers…

Activating Customer Data with AI-Based Technologies in Business

To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to create personalized consumer experiences at different touchpoints to stay relevant. The various consumer touch-points of an enterprise generate a wide variety of digital data and are also potentially great interaction points to improve an enterprises engagement with customers. Furthermore, as enterprises adopt digital technologies for their internal and external processes, a large amount of digital…

Cross-Channel Attribution and How to Cut Through the Noise

Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the next 12 months, yet only 17 percent say they are looking at the performance of all their digital channels together. While attribution models were created to help advertisers determine which sources are driving value and to avoid double counting conversions, there are so many competing models — first-touch, last-click non-direct, linear, time-decayed — that it can leave advertisers feeling dazed and…

TechBytes with Mark Bloom, Director, Product Marketing, Zendesk

Mark Bloom Director, Product Marketing, Zendesk Recently, Zendesk launched their Enterprise Workflow and Collaboration tools to help businesses build and manage their digital transformation journey by changing the way they interact with the customers and partners. In a rapidly transforming omnichannel marketing ecosystem, attribution and technology models can become very complex. To better understand how businesses can leverage Zendesk Suite for omnichannel marketing, we spoke to the company's Director of Product…

TechBytes with Catherine Collins, Chief Product Officer, ZaiLab

Catherine Collins Chief Product Officer, ZaiLab Contact centers play a vital role in omnichannel marketing and commerce. With customers engaging on multiple channels, marketers are looking to AI to help them achieve the scale required to address their CX requirements. We spoke to Catherine Collins, Chief Product Officer, Zailab, to understand the changing contours of customer engagement.How do you believe brands should leverage omnichannel contact center solutions to increase customer engagement? It’s old news that…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization

Visit Metrics by NinthDecimal Complements its Attribution Metrics Which Calculate Incremental Store Visits and Incremental Lift in Visitation NinthDecimal, the leading omnichannel marketing platform powering real-world conversions for brands, announced a major enhancement to its measurement platform with the addition of Visit Metrics. These new KPIs power advanced marketing optimization never before possible. Visit Metrics unlock vital insights into what is driving customer growth and customer acquisition. They sit…

Interview with John Nash, Chief Marketing and Strategy Officer, RedPoint Global

"A marketing leader needs to realize is that the best marketing comes from a blend of art and science; the better the science, the better use of the art." Tell us about your role and how you got here? What led you to be a part of RedPoint Global? As Chief Marketing and Strategy Officer, I lead marketing and product strategy initiatives with the primary goal of driving growth. My day-to-day involves collaboration with a broad range of internal teams, including marketing, sales, development and the executive leadership…

What’s Old is New Again, Thanks to More Sophisticated Data

The evolution of digital devices and channels is rapidly changing the media landscape. With a deluge of new options available to them, advertisers are racing to find the best way to reach consumers across unexplored content channels and new means of communicating. As these channels become saturated with countless competitors, marketers might find that already established means of communication deliver the most impactful strategies. What’s old is made new again, thanks to technology now providing more nuanced insight into…

Punchh Scoops $20 Million Series B Funding to Boost AI-driven Restaurant Marketing

Restaurant Industry's Secret Weapon Moves into New Brick & Mortar Battlegrounds, Investing in AI and Machine Learning for Predictive Marketing Punchh, a leading Restaurant Marketing Cloud, has announced a new round of Series B venture funding. Punchh raised $20 million in funding led by Sapphire Ventures, which funds category-leading growth technology companies, with participation from Cervin Ventures, bringing their total funding to $31 million. The funds will be used to expand the Punchh Marketing Cloud to new…

TechBytes with Eric J. Hansen, Chief Technology Officer, SiteSpect

Eric J. Hansen Chief Technology Officer, SiteSpect Each brand will have different objectives in website optimization depending on what segment of audience they cater to. To deliver personalized customer experience, marketers rely on Personalization and Omnichannel Marketing Solutions. To better understand how website optimization solutions can enable marketers to deliver the best customer experience based on a targeted approach, we spoke to Eric Hansen, Chief Technology Officer at SiteSpect. Tell us about your role at…

How Handwritten Notes Can Boost the Effectiveness of Omnichannel Marketing Campaigns

Consumers today are being inundated with multichannel marketing schemes from all sides. And with the rise of digital marketing, they are being drowned with more noise than ever. As a result, once efficient marketing channels are becoming less effective, forcing marketers to get more creative in their approach to reach consumers. Luckily, companies don’t need to reinvent the wheel to do so. Rather, they can easily leverage older, analog marketing strategies, such as handwritten notes, to integrate with their existing…

TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence

John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the ‘how’ of ABM from real people who are practicing it every day. Connecting these real people to B2B marketers, Demandbase's ABM Innovation Summit 2018 is focused on bringing the real-life ABM examples from thought leaders and hands-on practitioners. In this TechByte, we spoke to the seasoned ABM practitioner at Radius Intelligence, John Hurley. Tell us about your role…

Why Contact Centers Are Critical to Omnichannel Marketing Strategies

The on-demand economy has conditioned consumers to feel entitled to a product or a service at the click of a button. Not only do we want what we want, when we want it (now), we also expect brands to provide excellent and consistent customer experiences at every point of engagement. Whether you’re visiting an e-commerce website or a brick and mortar location, or you receive a targeted email or a telemarketing call, the most successful businesses are those that provide exceptional and customized experiences regardless of the…

Valassis Says, 36% of the US Shoppers Have Used a Shopping List App

 According to the Latest Valassis Report, More Than 60 Percent Say They Constantly Plan Their Purchases and 36 Percent State They Have Used a Shopping List App Valassis, a leader in activating consumers through intelligent media delivery, has released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 US-based consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store…

Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals 

In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with 84% Switching to Competitors If Responses Disappoint Providing more detailed, personalized answers to consumer questions on their channel of choice are now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer…