Browsing Tag

omnichannel marketing

Bluecore Partners With Magento Commerce for Enhanced Personalized Customer Interactions

New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers Bluecore, an AI-driven retail marketing platform, has announced its technology partnership with Magento Commerce. Together, Magento and Bluecore will equip merchants with new opportunities to interact with their customers through individualized communications deployed directly from the Magento platform. The new offering is now available on the Magento Marketplace. Bluecore…

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

NinthDecimal Crossed the 100% Annual Growth for the Third Consecutive Year NinthDecimal, a leading omnichannel marketing platform powering real-world conversions for brands, has announced more than 100 percent annual revenue growth across its marketing platform in 2017. A record number of agencies, brands, and publishers partnered with NinthDecimal last year as the industry increased its focus on bridging the online and offline behaviors of consumers. Recommended Read: 7.ai Removes Time, Cost and Risk Barriers to…

How is The Location Data Landscape Shaping Up in 2018?

If a Tool Is Limited by the Availability of Low-Quality Data, It Just Won't Be of  Value. As the Data Market Becomes More Crowded, It's Also Important to Focus on Transparency, says Unacast CEO  Thomas Walle When a Location Data platform raises significant funding from leading investors in the industry, it ought to make waves. Unacast, the makers of Real Time Graph, scooped $17.5 million. Clear with their plans for the future and ambitious in taking their product road-map to new territories, the Thomas Walle-led company…

TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp

Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As omnichannel marketing begins to take prominence in retail, marketers are pressed hard to target customers that are real and measure the results of engagement in real-time. In 2018, people-based data management platforms hold the key to delivering true omnichannel experiences across digital channels. Jeff Smith, Chief Marketing Officer and General Manager of Brands at LiveRamp shares his insights on how …

Battle of Two Giants in 2018 Will Inspire Everybody Else to Think Differently

Throughout 2017, Walmart and Amazon took their positions and mustered their troops for battle. Both started to add elements that made up for their respective weaknesses. Amazon added brick and mortar aspects to their business through their launches of bookstores, their experimental Amazon Go store, and their purchase of Whole Foods. On the flip side, Walmart’s purchase of Jet.com was followed up with their acquisition of a number of other strong e-commerce and direct-to-consumer brands such as Bonobos and Moosejaw to…

Five Best Practices for Successful People-Based Marketing

The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down Traditional Data Silos and Get All Parts of the Marketing Stack Working Together The term “people-based marketing” is relatively new, but the concept behind it is grounded in more than 50 years of marketing practices and ongoing innovation. Marketers have always wanted to reach their customers with the most relevant message based on what they know. What’s new in the past few years is…

Monetate Intelligent Personalization Engine Unveiled to Drive Cross-Channel CX

The Monetate Intelligent Personalization Engine Makes It Easy to Test and Optimize, Segment and Target, and Even Create True 1-To-1 Experiences Leading optimization and personalization platform, Monetate, has announced enhancements to the Monetate Intelligent Personalization Engine, which enables brands to drive previously impossible real-time, cross-channel custom use cases in personalization, driven by enhanced customer data. These new capabilities are made possible by The Engine’s open architecture, which allows…

Upstream Works Joins Forces with NextNet Partners to Improve Omnichannel Customer Experience

Upstream Works And Nextnet Partners Team Up To Increase Customer Engagement And Collaboration Options For Clients Upstream Works, a provider of Omnichannel Contact Center solutions, has announced a new partnership with NextNet Partners, to provide integrated communications solutions on the Cisco Collaboration platform. Together, they are making it easier and faster to deploy effective solutions that meet the needs of clients and deliver real business value. Upstream Works Focus at Transforming the Agent and Customer…

Interview with Abhi Yadav, Founder & CEO – Zylotech

"Observe very quantitatively but act with your intuition."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) Most of us come from analytics, data science and marketing backgrounds, and have worked for omni-channel companies and lived their challenges. Over the last decade, we’ve seen analytics successfully applied to many areas, but saw a massive gap in customer analytics, which have tremendous benefits for retaining and monetizing…

The Modern Marketer’s Omnichannel Opportunity

With the dominance of smart phones, the lines between channels on the consumer path-to-purchase are blurring more than ever before. In a matter of minutes, a consumer may be exposed to an ad on Facebook, research a product and make a purchase on a brand’s site – all on a mobile device. Despite the rise in mobile and eCommerce, according to BIAKelsey, 90 percent of all transactions today don’t happen online—they still happen in a store, on the phone, or by appointment, somewhere offline that is more difficult to track.…