Browsing Tag

OMP

RevTrax Launches Privacy-Friendly Data Services to Help Brands Personalize Pricing & Promotion

Cutting-edge data science predicts purchase behavior while protecting consumer privacy RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational consumer brands, announced the launch of data services to help brands better understand consumer sensitivity to pricing and promotion. Using data science, RevTrax now offers its client partners the ability to leverage insights from billions of consumer engagement data…

RevTrax Releases Discount Benchmarking Research

RevTrax, a leading offer management platform for CPG and retail brands, announced the release of its Discount Benchmarking Report, featuring stats across the food and beverage, health, personal care, baby and pet industries to help brands identify their ideal discount to the Manufacturer Suggested Retail Price (MSRP). The report sets benchmarks across consumer industries and shares insights on how to maximize efficiency by adjusting discount rates. Marketing Technology News: What Is AI Marketing and How It Impacts SaaS…