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oneAudience

How Brands and Agencies are Affected by GDPR

While the future of data collection seems blurred, one thing that is certain is that the General Data Protection Regulation (GDPR) law is coming into effect faster than we realize. On 25 May, 2018, organizations holding and processing EU residents’ personal data, regardless of their geographic location, will be mandated to comply with GDPR requirements. Similar to the government action to implement regulations to protect people on the Internet, brands, and agencies are now implementing regulations to protect privacy by…

TechBytes with Ari Saposh, VP, Data, oneAudience

Ari Saposh VP, Data, oneAudience Mobile users are growing exponentially. The rising trend of mobile-first businesses has marketers on alert. Every second, there are millions of mobile moments occurring across the globe, that could be a potential insight into a customer's (or segments) purchasing behavior, demographics, emotion, and even influencer capabilities. To better understand the dynamic state of mobile audience intelligence, we spoke to Ari Saposh, VP, Data,  oneAudience. Tell us about your role at one…

oneAudience Integrates Mobile-Driven Audiences in Adobe Analytics Cloud

oneAudience Adds Mobile-Driven Audiences to Adobe Analytics Cloud to Help Brands and Agencies Drive Revenue and Engage with Consumers at the Individual Level oneAudience, a first-party mobile data provider that specializes in mobile app usage data, recently announced an integration with Adobe Audience Manager, part of Adobe Analytics Cloud. The mobile audiences now available in the Adobe Audience Manager marketplace enables revenue-driven marketers to leverage mobile insights across all major industries such as…