Online Experiences

Fastly, Inc. , a global edge cloud platform, announced a partnership with Okta, the leading independent provider of identity. The integration between Fastly’s Signal Sciences security portfolio and Okta enables organizations to more effectively protect consumer identities without compromising user experience. Joint customers will now gain even better protection against Layer 7 threats, including account takeover, API abuse and misuse, and injection-style attacks. “Fastly is one of our vital partners in the Okta…

Algolia acquires Google DNI-funded MorphL, an AI/ML platform MorphL’s AI/ML platform to fuel Algolia’s new AI offerings Algolia’s headless, API-first “building block” approach eliminates barriers to AI implementation, helping businesses drive conversion and personalization Algolia, the leading Search-as-a-Service company, announced that it has acquired MorphL, a Google Digital News Initiative-funded startup, to help power Algolia’s new AI offering. This new suite of API-based Artificial Intelligence (AI) and Machine…

Global research among 4,000 consumers reveals the state of digital happiness around the world, warning brands that customer “satisfaction” is no longer good enough Despite customer experience being the key battleground for brands, new research from experience analytics company Contentsquare shows only 15% of consumers are happy with their online shopping experiences. The research, which surveyed 4,000 consumers and over 500 marketers across the UK, US, France, Germany, Austria and Switzerland, exposes the areas of…

And 46% of consumers are now less forgiving of poor digital experiences since the pandemic New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Marketing Technology News: Conversational Marketing Trends: Chatbots Are Still Missing…

Hybrid shopping model emerges blending technology with physical store experiences A new survey* of 2,000 UK and US consumers, conducted on behalf of JRNI, the experiential relationship management (XRM) platform for scheduling and managing personalized experiences at scale, reveals consumers are taking a more considered approach toward Black Friday and Christmas holiday season spending and behavior this year. One fifth (20%) of US shoppers plan to spend more this Christmas indicating that there’s a desire by some to shake…

BIGtoken, Inc., a company started as a division of SRAX, Inc., announced that George Stella, executive vice president at SRAX, will be appointed chief revenue officer of BIGtoken following its transition into a standalone publicly traded company. As previously announced, SRAX has entered into a definitive agreement with Force Protection Video Equipment Corp ("FPVD"), pursuant to which upon closing, SRAX will receive 88.9% of the issued and outstanding shares of FPVD in exchange for 100% of the shares of BIGtoken. Upon…

Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, today announced the launch of Epicor Commerce Connect Express (ECC Express), a new portal to its existing Epicor Commerce Connect solution. The e-commerce product is designed for businesses which need an immediate way to improve productivity, offer quality online experiences, and stay connected to their valued customers and suppliers. ECC Express is an e-commerce solution designed to be an affordable and…

"Customers are always speaking to us. The question is, are we listening?"Tell us about your role at BloomReach and how you got here. What inspired you to start a Digital Experience Platform (DXP)? I co-founded BloomReach in 2009 together with my business partner Ashutosh Garg who is a former Google Search engineer out of the idea that all online experiences could be so much better if websites would cater to the specific needs and interests of the individual customer, using smart algorithms that gather data from all over…