State of Digital Happiness: Only 15% of Consumers Are Happy Shopping Online
Global research among 4,000 consumers reveals the state of digital happiness around the world, warning brands that customer “satisfaction” is no longer good enough
Despite customer experience being the key battleground for brands, new research from experience analytics company Contentsquare shows only 15% of consumers are happy with their online shopping experiences.
The research, which surveyed 4,000 consumers and over 500 marketers across the UK, US, France, Germany, Austria and Switzerland, exposes the areas of…