Banner Before Header
Browsing Tag

Online-To-Offline

Nucleus Vision Unveils an Unconventional Retail Attribution Mechanism

The Company Patents an Attribution Mechanism That Has a Unique Capability of Integrating with Retail/Telecom Networks Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete visibility of customer journey across channels. The goal is to help retailers optimize their campaigns and push leads further down the funnel through this mechanism. Precise marketing RoI measurement is a holy grail for retailers as the customer…

V-Click Technology Officially Launched

Technology-Driven Marketing Solutions for Southeast Asian Companies to Target and Capture China’s Lucrative Consumer Market V-Click Technology, the joint venture formed between VGI Global Media Plc, Thailand’s number one online to offline (O2O) solutions provider across advertising, payment and logistics platforms and iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, is officially launched. The suite of technology-driven digital marketing and media…

Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan

(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over a course of the last eighteen months, the location data technology has evolved significantly. Marketers have a keen eye on how the world uses location data to amplify Mobile Marketing reach and real-time analytics. We spoke to Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan to understand how Location Data could be used to improve the customer journeys.Tell us about your roles at…

Don’t Abandon Your Brick & Mortar Strategy: Consumers Still Value In-Store Experiences

The rise of the digital era has caused consumer expectations to increase across all industries, but especially in retail. Consumers not only want the possibility to shop at the click of a button, but they are craving a complete omnichannel shopping experience that connects past experiences, present purchases and proactive ideas to their future. While there is certainly continued growth within online shopping, there remains a strong attraction for in-store visits and purchasing. Brick and mortar competition is at an…