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online video ads

FeelMore50 Announces the Most Effective Advertisers of 2019

Global effectiveness agency System1, in partnership with ITV, released FeelMore50 - the UK’s most effective TV and online video ads of 2019. It announced the John Lewis & Waitrose Christmas ad as the best of the year for long-term brand-building effectiveness. During this popular industry event System1 screened the most effective ads of the year based on their Test Your Ad service, which uses an emotional measurement methodology (independently validated using IPA data) to test over 14,500 TV and digital ads in the…