OOH measurement

Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement. "It is really exciting to see attribution technology persist across the OOH ecosystem,” said Udi Ledergor, CMO at Gong. “It helps demonstrate the value and ROI of OOH, which has always been a big challenge for marketers. It also helps bridge the gap between offline…

Nielsen Industry-Changing SVOD Content Ratings and Local Nielsen Media Impact Included in New Service Agreement Nielsen announced that it has reached a long-term agreement for national and local TV ratings measurement with Univision Communications Inc., the leading media company serving Hispanic America. With this new multi-year agreement, all Univision’s properties including Univision Network, UniMás Network, Univision Deportes (UDN), Galavision Network, El Rey and 36 Univision and UniMás Local TV stations across 19…