Wrapify Releases First-of-Its-Kind OOH Measurement and Attribution Dashboard
Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement.
“It is really exciting to see attribution technology persist across the OOH ecosystem,” said Udi Ledergor, CMO at Gong. “It helps demonstrate the value and ROI of OOH, which has always been a big challenge for marketers. It also helps bridge the gap between offline and online marketing, which we’ve all been trying to do for the better part of a decade.”
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With the recent pandemic and recession in 2020, brands are looking for unique ways to hyper-target their ideal markets, not just out on the streets, but in targeted neighborhoods and homes as well. As brands have increasingly been returning to advertising outside of the home more than ever, Wrapify’s latest advertiser dashboard allows them to measure this medium digitally for effective monitoring and scaling.
“Helping media strategists visualize campaign performance data in real time is fundamental to informed decision making,” explains Kasper Koczab, OOH industry veteran. “With these new dashboard features, Wrapify is leading the way among OOH providers by giving brands the insights they need to make the most of their media investments.”
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Wrapify continues to innovate its digital OOH offering for brands and agencies with improved data visualization, retargeting and OOH attribution metrics that are accessible online — a first-of-its-kind for a moving OOH placement. In addition to the updated and streamlined performance, Wrapify’s brand partners now have access to a multitude of new capabilities including Attribution Reporting from OOH Exposure, Retargeted Reporting, OOH Media Measurement and Data Visualization and SWARM — Wrapify’s day-of-event route mapping and proof of performance photo access.
“The key to selling ads to brands is proof it works,” said Wrapify co-founder and CEO James Heller. “Measuring and attributing OOH exposure should be as easy as measuring display or search. Our platform enables brands and agencies to measure campaigns by setting goals for online conversions, driving foot-traffic or in-app activity. With our newest Dashboard updates to the platform, customizing your brand’s ROI for OOH is now possible.”
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