Out of Home

Benefits of DOOH advertising likely to see the biggest influences are ‘added variety’ and ‘increased opportunity for campaign relevance’ In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend,…
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Advertising Has Gone Beyond Out-of-Home The creator economy has exploded over the last decade, and many companies across the globe are looking for new ways to monetize their growing communities of users.  One key industry that…
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OneScreen.ai, a startup that is solving the biggest problem in out-of-home (OOH) advertising, has closed $1 million in pre-seed funding. The investment is led by TechFarms Capital, a Florida-based fund investing in tech and tech-enabled…
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Samsara clients can now measure OOH exposure & retarget the audience exposed to branded vehicles Boost by Wrapify, the SaaS subscription service enabling Transit Out of Home (OOH) and Branded Fleets, today announces its…
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The Role of Intent in a Post-Cookie World The modern ecosystem for digital advertising is based on performance. In contrast to brand advertising - the awareness-lifting exercise we see in Super Bowl commercials - performance advertising…
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AdQuick, the top out-of-home (OOH) advertising marketplace in the world, today announced that it is the 74th fastest growing company in the annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing …
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Kaplan joins from OUTFRONT Media Kinetic, the leading global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer. Kaplan is well-regarded as a strategic advisor at the…
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Hivestack drives strategic expansion in Latin America with multiple partners on the supply side, as demand for programmatic digital out-of-home is set for explosive growth Hivestack, the leading global programmatic digital out-of-home…
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Accretive Connect combines the brand building benefits of out-of-home advertising with the engagement of connected television to maximize advertising effectiveness Accretive Media, a digital out-of-home advertising company, announced the…
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Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying…
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Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Ad Council, EventSmack, ViralGains, and The Trade Desk. Nielsen: Differentiate Through…
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Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Tapad, CuriosityStream, Rakuten, Yelp, and AdQuick.com. Tapad Partners With Gimbal To Enhance…
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OOh Industry’s Audience Location Platform Will Now Include Coverage of Place-Based Locations Such as Bars, Stadiums, Airports, Gas Stations, Retail Environments, and Cinemas Geopath, the not-for-profit organization that provides…
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