Browsing Tag

OOH

Prediction Series 2019: Interview with Nicholas Wootten, SVP of Marketing, Billups

Tell us more about your role at Billups and what the company is doing to transform the out-of-home experience through technology. I recently joined Billups as SVP of Marketing & Innovation. The out-of-home (OOH) industry is going through its largest transformation in technology and user adoption, so I was very excited to lead product adoption and growth for the largest, independent OOH technology and managed services company in the US The Billups Outdoor Advertising Platform (DSP) helps clients execute smarter OOH…

Bold Ideas Need a Bold Platform to Push Out-of-Home Advertising Forward

Out of Home (OOH) Industry Welcomes Advertising Week Attendees with Responsive, Socially Enabled #GetOutofHome Campaign The Outdoor Advertising Association of America (OAAA) and its members have initiated a national out of home (OOH) campaign designed to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. #GetOutofHome will run across more than 50,000 OOH sites, including 27 digital screen networks, in 30 major US markets, in the coming weeks. Recommended: Even…

MTA Mythbusting: Reality Versus the Noise in the Marketplace

Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because they can learn which channels, platforms, publishers, formats, creatives, and audiences are influencing purchases, and how they all work together. MTA represents a major step forward for accountable marketing when it’s well understood, implemented correctly, and used in combination with other measurement methodologies like marketing mix modeling (MMM). In fact, CMOs across the world…

Billups Hires Denver Native and Billups Veteran, Ryan Chisholm, As Regional Director

Ryan Chisholm Has Deep Industry Experience with Various Ooh, Advertising and Media Agencies Including Billups and Clear Channel Billups, the leading independent agency in the out-of-home (OOH) industry, announced the appointment of Ryan Chisholm as Regional Director of its Denver office. With 15 years in the industry, five of which were with Billups at one time as Director of Media, Chisholm will oversee and grow the Billups office in Denver as well as partnering with clients in surrounding states including Colorado,…

Tunity Launches B2B Analytics Division to Measure Uncaptured OOH TV Audiences

Tunity Analytics Provides Data and Insights on Overlooked Tv Audience to Networks and Advertisers Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, announced the debut of Tunity Analytics. An industry first, Tunity Analytics captures minute-by-minute OOH audience data on consumer usage of linear channels. This enables broadcast companies and advertisers to see next day (and soon real-time) estimates of these numbers for all major competitive channels by…

Geopath Launches Out-Of-Home Audience Measurement For Vector Media’s Iconic Double Decker Platform

Ratings Confirm Vector's Double Decker Platform One of the Most Impactful in Chicago Market Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced the extension of its partnership with Geopath, the industry standard for OOH audience location measurement. The expanded relationship will enable Vector to optimize its unique advertising solutions for clients and to provide them with enhanced audience…

AdSemble Rolls Out New Open Display Certified Partner Program in May

The New Certified Partner Program Allows Marketing Professionals to Create Digital Billboard Ads for Their Clients While Earning a Commission on Every Campaign AdSemble, a leading online marketplace for digital out of home advertising, is set to launch their new Open Display Certified Partner program at the end of May. The Open Display Partner Program enables marketing and advertising agencies to expand their offerings to clients while being compensated for every campaign created using their unique promo code. “With…

Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard

Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments Research Now revealed its first advertising measurement dashboard for gathering configurable insights about campaign effectiveness across all channels. These include digital, mobile, emerging and traditional channels. Marketing managers receive all campaign effectiveness insights especially when the campaign is live—thus helping in decisions to realize the maximum impact and calculate ROI. Also Read: The Rise of Video: LinkedIn B2B Video …

TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project

Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Rubicon Project is currently in the process of signing up other major DSPs for guaranteed private marketplace integrations in the near future. To better understand what Rubicon Project's Programmatic Guaranteed Buying Marketplace offers and how advertisers could benefit from such an arrangement, we spoke to their CTO, Tom…

Geopath Unveils Pilot Program for OOH Audience Measurement

Geopath's Program Will Develop a Location-based Data Solution For OOH Advertisers Conventionally, marketers and advertisers have been heavily reliant on cookie-based models to capture behavioral and demographic data of audiences. In the modern tech space, that model has ceased to exist with 75% of cookies being deleted per month and almost 67% of devices connected through IPs not accepting cookies anymore. This is where people-based advertising has come to the foray allowing brands to capture data from multiple devices in…

Blackwood Seven Appoints Hitesh Dholakia as Chief Product Officer

As a Leading AI Media Agency, Blackwood Seven Now Puts The Focus on Global Product Development with their Latest Hire Blackwood Seven, a leading AI media company, has announced the latest appointment to its leadership team. Hitesh Dholakia, a data science veteran with extensive product leadership experience, joins Blackwood Seven as Chief Product Officer. Dholakia will be overseeing all aspects of Blackwood Seven's global product offerings, reporting to Carl Erik Kjærsgaard, the company's CEO, and co-founder. The…