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Top MarTech Post: 33 Questions to Ask When Evaluating a MarTech Solution Provider

When the time* comes to purchase a MarTech software solution, the considerations are vast and varied. Ensuring you end up with the optimal solution and the necessary level of ongoing support is highly dependent on an organization’s approach to vendor selection. There’s no question that the MarTech industry is jam-packed with vendors, and they’re not all created equally. Choosing the right marketing software vendor, whether it’s for an off-the-shelf solution or a custom build, requires careful, comprehensive investigation…