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Oracle Data

IRIS.TV Integrates SpringServe Into Its Contextual Video Marketplace to Activate Context and Brand-Safety Data

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices IRIS.TV, a video intelligence platform for broadcasters and publishers, announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving platform, will…

Datonics Expands into Canadian Market with Strategic New Hire

Former Oracle and GroupM executive joins Datonics as General Manager to oversee regional growth Leading online data marketplace Datonics is expanding its business into Canada with a new strategic hire to oversee the Canadian region to spearhead business growth. Rodney Perry joins Datonics as General Manager from Oracle, where he spent two years growing partnerships and revenue in the region. Rodney, based in Toronto, will report directly to CEO Michael Benedek. “We are very excited to be bringing Rodney on board and…

LinkedIn Sales Navigator Adds New Feature ‘Data Validation’ to Sync with CRM Data

Yesterday, LinkedIn announced the launch of their new sync-with-CRM data feature. This new feature is called Data Validation. This will help current Salesforce CRM and Microsoft 365 customers to connect their Sales Navigator with the rest of the B2B Sales stack. In short, LinkedIn Sales Navigator will become CRM’s best friend. What is LinkedIn's Data Validation? Sales Navigator's Data Validation feature links LinkedIn data to your existing CRM, enabling B2B Sales teams to identify pipeline quality and validate the…

GIPHY Selects Oracle Data Cloud to Measure Viewability Across Billions of GIFs

Groundbreaking integration is first to measure ad delivery, viewability and invalid traffic for short-form branded content from GIPHY Oracle Data Cloud announced a new integration with GIPHY, the first and largest GIF search engine, enabling Oracle's Moat to measure ad delivery, viewability, and invalid traffic for short-form branded content across the GIPHY platform. The integration will allow advertisers to validate that branded content on GIPHY was seen by actual users, while extending the range of Moat's measurement…