AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Simpli.fi, Adaptive Ad Systems, TikTok, ViralGains, and EventSmack.
Simpli.fi Launches Online Attribution for OTT/CTV Advertising
Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers…