AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Simpli.fi, Adaptive Ad Systems, TikTok, ViralGains, and EventSmack.
Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions.
Adaptive Ad Systems, Inc. announced that it remains bullish on the television advertising market and is continuing installation of its proprietary state-of-the-art Dynamic Digital Ad Insertion technology (DDAI) at a rapid pace.
The Trade Desk and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique industry-leading development for brands in the region.
ViralGains’ New VoiceAlike Technology Brings the Voice of the Customer into Advertising at Massive Scale
ViralGains, the leader in intelligent ad journey orchestration, announced the launch of its VoiceAlike artificial intelligence technology. ViralGains VoiceAlike™ technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements.
EventSmack announces that they will be adding a current status listing to their app which will notify the public which businesses are still open for limited services. This is in response to many businesses closing their doors or losing business while the country is in “Social Distancing” mode.