Browsing Tag

Television Advertising

Viamedia Awarded Patent for QTT Platform, Bringing Digital Ad Demand to Brand-Safe Premium Linear TV Inventory

Viamedia, the largest independent local ad management company, announced it has received a patent (U.S. Patent No. 10,757,462) for its QTT platform, a cloud-based television advertising solution bridging the gap between linear TV and digital advertising. QTT is a first-of-its-kind solution that requests and receives ads from programmatic digital ad exchanges to enable real-time linear cable television ad insertion utilizing existing cable TV infrastructure. With its patented technology, Viamedia can significantly…

Catalina And Samba TV To Provide Unprecedented TV And Digital Measurement Services To Georgia-Pacific

Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft® , Dixie®, and Sparkle®. Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, and Samba TV, the leading provider of global TV data and audience analytics, announced in June 2019 that they were partnering to integrate shopper…

605 Launches “605 IMP4CT” Attribution Solution to Measure Efficacy of Television Advertising Campaigns

Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive Television Industry Towards Deterministic Outcome-Based Planning of Linear and Cross-Channel Campaigns 605, a leading television measurement and analytics company, today announced the launch of 605 IMP4CT, a self-service, web-based application providing full-funnel audience attribution solutions to quantify the impact of TV advertising on consumer behavior. 605 IMP4CT…

Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising

New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video Today, Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising, announced a new industry solution…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Simpli.fi, Adaptive Ad Systems, TikTok, ViralGains, and EventSmack. Simpli.fi Launches Online Attribution for OTT/CTV Advertising Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers…

Adaptive Ad Systems Bullish on Television Advertising Market

Continues Deployment of its proprietary Ad Technology with new Installations Adaptive Ad Systems, Inc. announced that it remains bullish on the television advertising market and is continuing installation of its proprietary state-of-the-art Dynamic Digital Ad Insertion technology (DDAI) at a rapid pace. Marketing Technology News: Aternity Expands Executive Team With Seasoned Industry Leaders Adaptive CEO J. Michael Heil states: “Despite the extraordinary drop in the DOW by almost 3,000 points on Monday, we remain very…

Videa Announces Spot Television Industry’s First Open Data Exchange APIs

Publicly available API specifications built by Videa, in compliance with the TV Interface Practices Initiative (TIP) Interface Framework, provide the TV industry with standards for integrations that enhance efficiencies in buying and selling local television advertising Videa, an online buying and selling marketplace for automated television advertising, announced the availability of free, transparent, TIP-based API specifications helping to pave the way for programmatic transactions and software integrations as choice…

Adobe Advertising Cloud Selects TVSquared for Same-Day TV Reporting & Optimization

Adobe Advertising Cloud Customers Can Easily Optimize TV Buys and Measure ROI TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. With sophisticated performance analytics, online attribution for cable, local and national TV buys, and the ability to sync TV spots with paid search, Adobe Advertising Cloud clients can ensure campaigns deliver maximum returns. “We’re providing Adobe’s advertisers with the timely, performance-based insights…