Adaptive Ad Systems Bullish on Television Advertising Market
Continues Deployment of its proprietary Ad Technology with new Installations
Adaptive Ad Systems, Inc. announced that it remains bullish on the television advertising market and is continuing installation of its proprietary state-of-the-art Dynamic Digital Ad Insertion technology (DDAI) at a rapid pace.
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Adaptive CEO J. Michael Heil states: “Despite the extraordinary drop in the DOW by almost 3,000 points on Monday, we remain very bullish on our market sector in general, and the market niche we service with our technology in particular. We are fortunate to report that we do not plan any layoffs of personnel at this time or in the near future. Benefiting from our strict financial discipline and the continued deployment of our technology, we have been able to expand the number of cable systems we serve and the number of subscribers we reach for television advertising. Despite the understandable impact protective measures such as social distancing is having on the general economy and many small businesses, our business continues to grow and we expect financial performance continue to improve for 2020.”
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The Company’s proprietary DDAI technology enables Adaptive to efficiently insert advertisements into local cable advertisement slots that typically would not have access to these major ads, based on the limitations of traditional Tier 2 and Tier 3 cable systems. We believe that our proprietary technology and unique revenue sharing model with the cable system owners that we service and/or partner with, allows us to stand out, even under difficult general market conditions.
Mr. Heil adds: “We stand with all businesses in encouraging Americans to be patient, mindful and adopt safe practices as the country focuses on resolving our current public health issues.”
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