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OTT Media

DISH Media Partners With Verizon Media to Automate Addressable Advertising

Verizon Media expands omnichannel footprint in its DSP, further connects linear and digital buying for advertisers Verizon Media is expanding its omnichannel programmatic platform , announcing an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and…

Gamut Launches New Technology Platform with Self-Serve User Interface Streamlining the Local OTT Media Buying Process

New infrastructure better enables advertisers to deliver targeted, local OTT campaigns at national scale Gamut, a Cox Media Group company, continues to innovate in the local OTT advertising space with the launch of a new proprietary technology platform powering Gamut TOTAL, its local OTT video advertising solution. Designed to simplify the local OTT media buying process, the new platform with a self-serve UI uses technology to allow buyers to activate orders with just a few clicks. The new…