Browsing Tag

OTT Solution

Smaato’s Digital Ad Tech Platform Launches OTT Solution Giving Publishers Complete Control Over Their OTT Monetization Strategy

With controls for video-on-demand, live video and audio, publishers can make one request to Smaato to get Dynamic Ad Insertion and OTT ad-serving controls with access to programmatic buyers Smaato's omnichannel platform is a self-serve ad server built with a mobile-first mindset. After successfully beta testing Smaato's OTT platform with five global streaming platforms, two OTT aggregators, two broadcasters and a smart TV manufacturer, the company is proud to announce the launch of OTT inside its Smaato Publisher Platform…

Magnite Introduces Open Beta of New CTV & OTT Solution Named Unified Decisioning

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite, the world’s largest independent sell-side advertising platform, launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the need to manage direct sold and programmatic demand channels independently and allowing them to compete side by side. As the TV industry transitions away from…