Out of Home media

Rigorous and comprehensive PX Clear certification program ensures trusted, transparent, high-quality DOOH media for programmatic marketers Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across its digital out-of-home (DOOH) ecosystem. The increasing…

New partnership enables programmatic activation of super-premium screens at prime locations in the United Kingdom Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean),  announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The collaboration will mark a new chapter in the history of programmatic DOOH, enabling marketers to activate some of the most iconic and recognisable screens in the United Kingdom. Marketing Technology News:…

Talon Outdoor, the independent Out of Home media specialist, has announced that Imran Elahi has been appointed to the newly created role of Head of Digital. Elahi is charged with driving digital OOH innovation alongside Talon's Strategy and Transformation teams. Elahi has more than 10 years of experience in digital marketing and AdTech, including roles as Sales and Commercial Lead at UserTribe and Criteo, and as a Digital Consultant at Accenture Interactive where he helped to guide major UK businesses through…