Browsing Tag

Over-the-Top

PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households

PeerLogix, Inc., the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, announced that the US Patent and Trademark Office has granted patent application No. 14/219,828 that allows PeerLogix to track and collect data on streaming and downloading internet content such as movies, television series and music. The audience activity data can be aggregated and catalogued in any way relevant to making determinations on user interest. The patent is the second granted to the Company, which…

Ad-Supported OTT Video Network Dooya TV Picks dotstudioPRO’s SAAS Distribution Platform

Emerging Broadband Video Packager Dooya Media Group, Inc. Chooses Dotstudiopro as Its Preferred Solution to Manage and Distribute Dooya TV’s Consumer Video Content, Support Dooya’s Avod Monetization Model Dooya Media Group, Inc., (DMG) an internet video content syndicator and Over-the-Top (OTT) network for consumers, announced that it has signed a multi-year deal with dotstudioPRO to handle its advertising supported video on demand (AVOD) streaming offering, Dooya TV. After researching other options in the marketplace,…

TransUnion Extends Digital Marketing Efforts into the Advanced TV Space

TransUnion and Tru Optik Partner to Enhance OTT Audience Targeting and Measurement Solutions Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To align with these shifting consumer preferences and the evolving media landscape, TransUnion is entering the growing Advanced TV marketplace through a partnership with Tru Optik, an OTT data management platform. The collaboration will bring more precision and relevancy to audience targeting and…

Over-The-Top Streaming Services Expected to Reap the Benefits of Smart Device Integration

Over-the-top (OTT) services are being heavily demanded as the reach of smartphone devices continues to grow. Consumers can pay for OTT services as opposed to traditional TV services in order to access media via the internet. With the growing adoption of smartphones, the OTT service is expected to accelerate even further. According to data compiled by Technavio analysts, the global OTT market is projected to grow by USD 64.14 Billion, while accelerating at a CAGR of 17% throughout the forecast period from 2018 to 2022. Many…

Webinar: Will your Media Company Thrive in the Over-the-Top Revolution?

Industry Experts from Frost & Sullivan Would Host An Interactive Briefing on the Future of the Media Industry and the Over-The-Top Business Strategies That Should Be Considered Leading growth partnership company, Frost & Sullivan, has announced that it will host a live, complimentary Growth Innovation Leadership (GIL) briefing titled, "Over-the-Top Business Strategies for Media Companies - Are You Prepared?", on 15 March 2018, at 9:30 AM EST. As OTT video goes mainstream, it keeps content distributors awake,…

Tru Optik Unveils OptOut.TV to Give Consumers OTT Privacy Controls with Better Experience

OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV  Tru Optik, an audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV (CTV), has announced the launch of OptOut.TV. OptOut.TV is a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. Despite the rapid growth of OTT and CTV, until now, no industry association has provided…