PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households
PeerLogix, Inc., the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, announced that the US Patent and Trademark Office has granted patent application No. 14/219,828 that allows PeerLogix to track and collect data on streaming and downloading internet content such as movies, television series and music. The audience activity data can be aggregated and catalogued in any way relevant to making determinations on user interest.
The patent is the second granted to the Company, which…