Browsing Tag

Oz Etzioni

Clinch Named Facebook Marketing Partner, Enabling Marketers to Personalize Videos at Scale Across the Platform to Increase ROI

Clinch's Video Personalization Engine Provides Value to Facebook and Instagram Advertisers, Driving Greater Consumer Connections Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that Facebook has recognized the company as a member of its Facebook Marketing Partner Program. The Company provides tools for brands and marketers looking to personalize ads at scale across Facebook and Instagram, resulting in an increased return on ad spend (ROAS). "Being recognized as part…

If Consumers Must See Advertising, It Better Be Personalized, According to Clinch’s Consumer Advertising Survey

Sixty-Four Percent of Consumers Are Comfortable with Some Form of Data Collection for a More Relevant Ad Experience Consumers expect ads to be relevant, according to a new survey by Clinch, a creative technology company that powers dynamic, personalized video advertising. The survey, which garnered insights from more than 500 US consumers, found that 64 percent are comfortable with brands collecting some form of data – from demographic to social media profile information –to deliver a more relevant, personalized ad…

Clinch Delivers World’s First Dynamic Instagram Stories for Personalized Video Advertising

New Clinch Product for Instagram Stories Provides Analytics and Unique Insights Regarding Client Data Segments and the Best Performing Creative Move aside LinkedIn and Twitter, and make way for Instagram. In the chats we do with the global marketers from various industries, most agree to the growing prominence of Instagram Marketing and how the social media and image sharing platform is steadily becoming the 'Product discovery platform' of the future. With the launch of IGTV and a recent update to its Instagram Stories,…

Interview with Oz Etzioni, CEO and Co-founder, Clinch

"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and streamlined experiences that tracks each user on their journey."Tell us about your role and how you got here? What galvanized you to start Clinch? I’m the co-founder and CEO of Clinch. My background is a combination of roles in aviation, industrial design, and digital advertising. In my last role I was Head of User Experience and Innovation at McCann Worldgroup (MRM) in New York. I founded Clinch…