Padsquad

Iguazio, the data science platform built for production and real-time machine learning applications, announced it has been deployed by mobile software company PadSquad, to improve the relevance and performance of the digital campaigns they run for their customers worldwide. PadSquad is revolutionizing traditional media with interactive features and innovative technologies that transform the audiences’ experience and engagement with ad creatives. Iguazio was deployed by PadSquad to use AI to improve ad performance and…

PadSquad, in partnership with Shoppable, announces the launch of Shop by PadSquad, an exclusive solution with the first universal checkout technology for advertising on the mobile web. Shop by PadSquad offers an end-to-end shopping experience that streamlines the path to purchase while providing brands with valuable insights into consumer buying behaviors. Marketing Technology News: Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales Shop by PadSquad provides consumers with a…

Privacy-Preserving Brave Ads Now Available on Brave Android Browser, Rewarding Users With BAT Two months after launching the first advertising platform built on privacy for its desktop users, Brave is making it available on its Android app. Users who consent to viewing privacy-preserving ads are rewarded with 70% of the ad revenue share in Basic Attention Tokens (BAT). Brave Ads: Opt-In, Private, and Relevant When a user opts into Brave Rewards (click on the triangle at the right of the URL bar in the Brave browser…

Creative In-Housing Engine Promises to Hit Performance Benchmarks Within 45 Days PadSquad, the creative in-housing company, announced its new 45-day guarantee for creative production and media activation. With the new guarantee, once campaigns are launched, PadSquad promises to meet or exceed agreed-upon performance benchmarks within 45 days. As part of its creative and media guarantee, PadSquad will also be turning around ads in less than 24 hours, with revision lead time of just two hours. “Great digital creative…

The Smartphone in Your Hand, a Tiny Device at Glance, Holds Major Significance in Terms of Marketing. How? MTS Got the Experts to Answer That Question 'The Most Significant Gap in Mobile Today Is the Performance Marketing Category' Michael Jaconi - CEO, Button: In the marketing tech world, I still think that mobile is a tremendously underserved category. As the gap between time and money spent on mobile continues to close, I believe we’ll see transactional revenue streams emerge as more and more important than the…