Browsing Tag

paid campaigns

Cohley Introduces “Ghosting” Insurance

Ghosting is a relatively new term so let’s kick this off with a definition: “To end a relationship with (someone) by suddenly and without explanation withdrawing from all communication.” This scenario typically applies to dating situations, but it also applies to brands and agencies who work with content creators. While it doesn’t happen often from a percentage standpoint (it’s well under 5% in our standard paid campaigns), it naturally happens more with brands and agencies that work with a high volume of creators on a…