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Paola Colombo

Fincons Group Enables Launch of Mediaset’s Smart TV Advertising Platform

Fincons Group Supports Mediaset's Publitalia '80 for the Launch of Pioneering Addressable Smart TV Advertising Fincons Group, a leading global IT business consulting firm, has been a key enabler behind the launch of Publitalia 80’s new advertising products ADD+Plus. Publitalia ’80 is now able to offer addressable advertising capabilities as well as a broad and engaging digital platform to advertisers by leveraging Smart TV capabilities and broadband-broadcast convergence across all Mediaset’s portfolio. Mediaset is…