Browsing Tag

Partnership

Salsify and The Scan Group Establish Partnership to Deliver Winning Digital Shelf Experiences for Global Brands

Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, and The Scan Group, a global ecommerce asset development provider, announced they have entered into a strategic alliance. The collaboration will provide Salsify's growing international customer base an opportunity to leverage The Scan Group's robust and industry-leading digital content development services. It will also enable The Scan Group to offer its clients a unified platform for total, end-to-end digital shelf design and…

Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory

Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel Campaigns Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor have announced a new partnership that enables brands to tap CCO's U.S. DOOH inventory via Broadsign's programmatic supply-side platform (SSP) Reach. Several brands, from sports entities to leading healthcare companies, have already tapped the integration to extend the reach,…

GoDaddy and Kabbage Partnership Gives Entrepreneurs Easy Access to Capital

GoDaddy customers can access flexible funding to manage and grow their businesses GoDaddy Inc. ,the company that empowers everyday entrepreneurs, announced its strategic partnership with Kabbage, Inc., a data and technology company providing small businesses cash flow solutions.  Kabbage's online lending platform is now available to GoDaddy's U.S. customers so they can easily access a business line of credit in minutes to manage and grow their businesses. By completing a simple application process from Kabbage, customers…

Pivotree and Coveo Announce Strategic Partnership to Deliver Innovative Commerce Solutions to Industry-Leading Clients

Coveo’s commerce offering combined with Pivotree’s end-to-end implementation services will generate a higher ROI based on more personalized customer experiences Pivotree and Coveo are pleased to announce their partnership, aiming to deliver more opportunities for strategic digital transformation and technological growth to forward-thinking B2C and B2B enterprises. Pivotree is known as a high-growth digital transformation partner to leading brands, having built their reputation through enterprise-level end-to-end…

Banking and Payments Sector Leads Disruptive Tech Partnership Landscape Between 2016 and 2019

The advent of new technologies is rapidly disrupting the value chain of all sectors. Companies are increasingly forming partnerships with start-ups to better serve their customers. Against this backdrop, the banking and payments sector led the disruptive tech partnership landscape between 2016 and 2019, according to GlobalData, a leading data and analytics company. GlobalData’s Disruptor Database, which analyzes and showcases technology partnership activity across companies and sectors, reveals that driven by artificial…

NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

Tapad and Retargetly Partnership Extends Identity Resolution on a Global Scale

With Tapad's Digital Identity Resolution Technology, Retargetly Now Offers Unparalleled Cross-Device Capabilities to North America and Latam Agencies and Advertisers Tapad, a global leader in digital identity resolution, announced a new partnership with Retargetly, a leading independent full stack data company. The partnership combines Tapad's cross-device identity resolution technology with Retargetly's robust data toolset, allowing brands and agencies using Retargetly's platform to seamlessly access an expanded audience…

Telaria Forges Strategic Partnership With She Runs It to Empower Women in Technology and Advertising

Telaria, the complete software platform that optimizes yield for leading video publishers, announced its partnership with She Runs It, formerly Advertising Women of New York, to elevate women at all stages in their career in the technology and advertising industries. According to recently released data from She Runs It, just 29 percent of corporate or executive positions at advertising, media and technology companies are held by women, underscoring the need for initiatives to bridge this gap. At Telaria, women currently…

Rakuten In Store Network Fuels GasBuddy’s Card-Linked Rewards Program

Drivers will be able to earn free gas just from making purchases at their favorite stores thanks to a strategic partnership between performance advertising platform Rakuten In Store Network and the leading money-saving fuel app GasBuddy. Rakuten In Store Network will provide offers to GasBuddy's card-linked rewards program, significantly expanding GasBuddy's free gas offers. GasBuddy users currently earn GasBack, free money for gas, when shopping online. Through this new partnership, drivers can earn GasBack, which is…

Digital Workers Thrive with ABBYY and UiPath Partnership

Collaborative Use of Digital IQ Skills with UiPath Robots will be Demonstrated at UiPath FORWARD III ABBYY, a leader in Digital IQ for the enterprise, announced it has been engaged in numerous joint projects worldwide that leverage its content intelligence capabilities with UiPath’s robotic process automation (RPA) platform to make digital workers smarter. ABBYY will demonstrate the power of digital IQ skills with UiPath Robots at FORWARD III this week in Las Vegas, the largest global gathering of RPA practitioners.…

Telefónica Selects Swrve To Drive Customer Engagement

Swrve Selected as Premier Technology Partner for Telefónica, One of the World’s Largest Telecom Operators and Mobile Network Providers Swrve, the world leader in real-time, relevant customer engagement, announced that Telefónica, one of the largest telecommunication operators and mobile network providers in the world, has chosen Swrve to drive app adoption, engagement, and subscriber satisfaction. With this partnership, Telefónica will be able to reliably scale relevant, real time customer experiences to more than 350…

TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

PreciseTarget Announces Expanded Strategic Retail Data Partnership with Equifax

New Solutions Combine PreciseTarget’s Product Taste Audiences with Equifax Economic and Spending Capacity Data PreciseTarget announced the expansion of a strategic data relationship with Equifax to help retailers more efficiently target and convert customers based on personal shopping taste.  Beginning in early November, the partnership will offer new products that combine PreciseTarget’s Product Taste Audiences with Equifax economic and spending capacity data, enabling retailers to more effectively identify and market to…

ADT Further Expands Mobile Reach with Lyft Partnership

Rider and Driver Safety Enhanced with Turnkey Ride Sharing Pilot ADT, a leading security and automation provider serving residential and business customers, today announced a partnership to integrate mobile safety solutions into the Lyft platform. Extending ADT’s safety and technology to mobile applications will bring an additional layer of security to Lyft’s rideshare experience. With ADT’s mobile safety platform, Lyft seeks to give riders and drivers more peace of mind. The pilot will focus on an ADT-powered safety…

The National Football League and OverTier Expand Partnership

Multi-Year Agreement Significantly Broadens OverTier’s Rights to Operate NFL Game Pass Worldwide The National Football League (NFL) and OverTier, a Bruin Sports Capital (Bruin) company, announced an expansion of their partnership for OverTier to operate NFL Game Pass, the league’s premium subscription OTT service. Since 2017, OverTier held the rights to operate NFL Game Pass in Europe. The new agreement now brings the service to a combined 181 countries and territories worldwide including Australia, Brazil, Hong Kong,…

Nuvias Group Signs Distribution Partnership with Dropbox to Bring Smart Workspace to the Channel

Nuvias, the EMEA high-value distributor, is broadening its vendor portfolio to incorporate Dropbox, the smart workspace. Nuvias is the first independent distributor signed by Dropbox, covering key Northern European markets. With more than 500 million registered users across 180 countries, Dropbox helps people and teams focus on the work that matters. Complementing the communications and collaboration technology solutions from Nuvias Unified Communications (UC), Dropbox brings all of a team’s content together with the…

Matrix and WideOrbit Extend Partnership to Automate CRM Data Flow for Media Companies with New API Integrations

Matrix and WideOrbit announce a new, expanded partnership to automate connectivity between Matrix’s Monarch media ad sales platform and WideOrbit’s traffic and billing system Matrix and WideOrbit announce a new, expanded partnership to automate connectivity between Matrix’s media ad sales platform, Monarch, and WideOrbit’s traffic and billing system, WO Traffic. The new partnership, a culmination of enhanced processes and workflows along with added API integrations, will increase throughput and visibility while…

RedPoint Announces $13.5 Million Equity Raise to Accelerate Strategic Partnerships and Geographic Expansion

Led by Camden Partners, latest investment round to further fuel the company’s growth as it meets increased demand for its customer engagement solutions worldwide RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced an equity raise of $13.5 million to fuel continued geographic expansion and deepen strategic partnerships. Led by Camden Partners, the round also includes participation of existing and new investors. “Over the past three decades, it’s been a personal…

PubMatic Drives Extended Reality Advertising Through Partnership with Admix

Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games and Virtual Reality (VR)/Augmented Reality (AR) titles, making it available to buyers through PubMatic. This partnership will help marketers to take advantage of the brand advertising opportunities offered by AR and VR. Marketing Technology News: Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated…

EY Comes Together with Coalition to Help Establish Ethical AI Systems

Partnership on AI carries out research to help ensure artificial intelligence (AI) technologies have positive societal impact EY announced it is coming together with the Partnership on AI, a multistakeholder not-for-profit corporation formed to better understand the impacts of artificial intelligence (AI) technologies and to serve as an open platform for discussion and engagement around AI's impact on people and society. This decision reflects the commitment of EY to collaborate with the public and private sectors, civil…