Browsing Tag

Partnership

Servion Global Solutions and Jacada Join Forces to Build Automation-First Contact Centers & Deliver Effortless Customer Experiences

Jacada, Inc., a pioneer of intelligent customer service automation, has announced its newest strategic partner, Servion Global Solutions, a leading Contact Center and Customer Experience (CX) solution provider headquartered in Princeton, NJ. The partnership enables Servion to resell, deploy and support Jacada’s entire customer service automation portfolio globally. Businesses continue to compete on customer experience more so than on price or product. The pandemic has only exacerbated the challenges for laggards…

BigID Announces Snowflake Partnership

BigID, the leader in data discovery and intelligence for privacy, protection, and perspective, announced a partnership with Snowflake, creator of the Data Cloud, to deliver scalable data insights and protection for enterprise data. Joint customers can now get even more value from their Snowflake data through BigID’s advanced data discovery for sensitive and regulated data. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) With this partnership, BigID provides Snowflake users ML-based…

Stingray Group and dentsu Canada Announce Global Partnership

Stingray Group Inc., a leading music, media, and technology company, and world-class marketing and advertising network dentsu Canada, today announced that they have signed a three-year partnership of collaboration between the two organizations. Stingray will bring to dentsu priority access to their global music ecosystem while dentsu will contribute their deep expertise in media and access to their world-class client services and roster of premium clients. Through this partnership, both parties will work together to bring…

SOPHOLA Announces Partnership with DGtraffic

SOPHOLA, Inc., and PT. Digitraffic Indonesia are delighted to announce that we have entered into an agreement to bring the ad optimization platform AdScale to the Indonesian market, which means the second APAC market for SOPHOLA, Inc, as SOPHOLA manages APAC markets on behalf of AdScale BV. The AdScale digital advertising platform utilizes Dynamic Budgeting AI and Algorithmic Bid Optimization to dynamically allocate budgets and ensure ads will always be shown in the right place at the right time across multiple paid media…

Nexcess Announces Partnership with Recapture to Help Customers Convert Abandoned Carts into Dollars

The fully integrated application makes recovering revenue easier and significantly improves the digital commerce experience for Nexcess customers Nexcess, the truly managed commerce and content platform, today announced the addition of Recapture, an abandoned cart, and email marketing application, to the Value Added Bundles available with their Managed WooCommerce solution. Recapture is a five-star rated app that helps online businesses recover lost revenue through technology and tools that assist with abandoned cart…

3radical and RKD Group Partner to Inspire Donor Advocacy

3radical, the leader in audience engagement and earned data solutions, announced that RKD Group, a leading provider of marketing and fundraising solutions for nonprofits, has become its latest Accredited Partner in North America. Using Voco technology, 3radical will deliver proprietary engagement experiences, unique to the charity landscape, specifically designed to align giving and causes based on preference data earned directly from donors. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms…

Verizon Media and BuzzFeed Announce New Strategic Partnership

Verizon Media and BuzzFeed announced a new strategic partnership across content and advertising, the acquisition of HuffPost by BuzzFeed, and an investment that will make Verizon Media a minority shareholder in BuzzFeed. From powering new consumer shopping experiences to content syndication, to innovative ad products, the partnership will unlock new revenue opportunities for both media companies. The addition of HuffPost - which BuzzFeed will acquire - brings BuzzFeed a universally known brand with significant scale, and an…

Cheetah Digital and Swrve Join Forces

Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, has joined forces with Swrve, a leader in mobile marketing technology, in a partnership that will drive collaboration for their mutual customers. This announcement comes as one of many partnerships Cheetah Digital has announced as they continue to build their partner ecosystem to better serve their customers. Cheetah Digital was previously recognized by Gartner for its Multichannel Marketing Hub solution and is the…

RollWorks and Sendoso Launch Partnership

RollWorks, a division of NextRoll, announced a new partnership with Sendoso, a leading Sending Platform, to help B2B marketing and sales teams engage with their audiences in more personalized and meaningful ways at scale. The new partnership allows go-to-market teams to leverage RollWorks' account data in conjunction with Sendoso to deliver powerful customer engagement via digital and offline gifting channels. Sendoso joins RollWorks' growing roster of market-leading technology partners across email signature engagement, web…

Telestax Announces Partnership with Proximus to Deliver Full CPaaS Capabilities to Belgian Market

Telestax, the leading provider of CPaaS enablement to global communications companies announced a strategic partnership with Proximus, the leader in Enterprise Solutions in Belgium. Leveraging the Telestax Restcomm platform, Proximus Enterprise introduces FlexIO, a solution designed to extend critical CPaaS services and high-demand turnkey applications to businesses serving the Belgian market. “Today’s companies need to become more digital to remain relevant. We bring to businesses the capability to communicate in the way…

WPP and Anzu.io Announces Partnership

WPP and Anzu, an adtech startup specializing in integrating advertising into video games, announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad viewability and brand lift measurement, fraud detection, and user privacy protection, are widely applied in digital advertising and will now be available for in-game advertisers. Responding to the accelerated popularization of gaming largely due to COVID-19, and the increased frustration…

Lightbox and WeWork Announce Strategic Partnership

Lightbox OOH Video Network, a leading digital out-of-home media company, announced the launch of a managed service partnership with WeWork that brings 300 locations into its network. The partnership will leverage WeWork environments for advertisers to reach business professionals in co-working spaces. Lightbox will serve as the exclusive advertising sales representation for WeWork, allowing the video network to diversify its audience. With this addition, Lightbox expands its national video network to add approximately…

FanSided Taps OpenWeb for Community Engagement

OpenWeb, a leading audience engagement, and conversation platform announced its partnership with FanSided, one of the fastest-growing networks of fans in sports, entertainment, and lifestyle, providing its audience engagement and conversation platforms to FanSided's nearly 300 media brands. Through the partnership, OpenWeb will enable FanSided's 2 million daily readers the ability to better engage in high-quality community interactions with other fans, and its editorial content. "As a technology-first media company, we…

Authentic Brands Group Partners with Bolt

Bolt, the world’s first leading Checkout Experience Platform, announced a strategic partnership with Authentic Brands Group (ABG), one of the largest brand owners in the United States that generates more than $14 billion in annual retail sales. ABG’s massive global portfolio includes Lucky Brand, Brooks Brothers, Aéropostale, Juicy Couture, Nautica, and Sports Illustrated. Through the partnership, Bolt’s seamless checkout, payments, and fraud protection technology will be available to ABG's global e-commerce network,…

Revcontent Tapped by Barstool Sports for Exclusive Content Recommendation Partnership to Increase Revenue

Barstool Sports and Revcontent ink an exclusive multi-year partnership to increase revenue and enhance user experience for millions of "Stoolies" Revcontent, a leading content marketing and discovery platform, announces an exclusive, multi-year partnership with Barstool Sports, a daily sports and pop culture media icon covering the latest news and viral highlights. Revcontent's lightweight, customizable technology will help Barstool Sports exceed revenue, engagement and growth goals. Marketing Technology News: TVision’s…

Sezzle Partners with Wix

Sezzle, the mission-driven installment payment solution, announces its partnership with global eCommerce platform Wix. The partnership brings Sezzle's business-boosting 'Buy Now, Pay Later' option to Wix's massive roster of businesses and online stores and their buyers. The Sezzle solution will go live just in time for the holiday shopping season in November. After a disruptive year, amid a global pandemic and consumer belt-tightening, budget-conscious shoppers are embracing Sezzle's installment plans. Marketing…

Catalina Chooses Cadent as TV Graph and Analytics Partner

Cadent, the advanced TV platform company,  announced an expansion of its strategic partnership with Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers. Catalina will use the Cadent Platform to expand its marketing services to include linear TV, advanced TV, and OTT programming as part of its BuyerVision managed service, which also includes digital and in-store activation. Additionally, Cadent will offer its clients Catalina's purchase-based audiences and cross-screen…

Zington and Bambuser Enter Strategic Partnership

Scandinavian digital consultancy firm Zington, and interactive live video shopping provider Bambuser, announce a strategic partnership to bring interactive live video shopping to Nordic e-commerce companies. In the spring of 2020, Zington noted an increased interest in live shopping solutions in Europe and began work on finding the best solution for its customers. Bambuser, a pioneer in mobile live streaming since its inception in 2007, launched Live Video Shopping based on its proprietary technology in September 2019.…

Cohley & Klaviyo Announce Strategic Partnership

Content generation platform Cohley announced its partnership with Klaviyo, the leading marketing automation and email platform that powers growth for online businesses. On average almost 70% of shopping carts are abandoned, making automated abandoned cart messaging one of the most essential features to have active when running an e-commerce store. Klaviyo stores are seeing 10% or more of their total revenue come from Abandoned Cart flows, proving the power of a well-crafted and well-timed follow-up. However, the actual…

Silverbullet Accelerates Network 10’s Monetisation Capabilities Through Trusted Partnership

Silverbullet helps accelerate the Australian commercial TV network's data rollout to better serve its advertisers and audiences, while helping solidify its in-house capabilities Part of ViacomCBS, Network 10 is one of Australia’s major commercial television networks. 10 Play is its broadcast video on demand (BVOD) platform and features shows such as the highly successful MasterChef Australia series and Bachelor franchise as well as exclusive content supporting 10’s shows. 10 Play’s audience continues to grow with the…