Patient Engagement

Zensights LLC is pleased to announce that Elaine Oussoren has joined the organization as Chief Marketing Officer. In this new role, Oussoren will lead the organization’s marketing vision and software strategy for the company. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video… “I’m very excited for Zensight’s clients and happy that Elaine has decided to join the leadership team” Zensights software tools, LINX – Vendor Analysis Tool and ART – …

Sharecare, the digital health company that helps people manage all their health in one place, announced enhancements to its suite of solutions to increase engagement among U.S. consumers. Designed in response to Sharecare’s research on health and well-being needs across condition-specific populations, the latest additions to the digital health company’s portfolio support patients by fostering awareness and education to improve their health. “At Sharecare, we understand every person’s health and condition journey is…

OptimizeRx Corp., a leading provider of digital health solutions for life science companies and payers, has launched a free interactive text message alert program available to the general public that delivers coronavirus (COVID-19) information issued by the Centers for Disease Control and Prevention (CDC) directly to any SMS-enabled mobile device. The COVID-19 Public Alert System was developed by the OptimizeRx patient engagement team to help the American public stay up-to date with authoritative, timely information about…

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it's imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase. To this end, fishbat discusses how mobile friendly email marketing campaigns can increase patient engagement rates. Marketing Technology News: Atento Wins the 2019 Customer Experience Banking Report Award in…