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Pebblepost

TechBytes with Jacob Ross, President at PebblePost

Tell us about your role and the team/technology you handle at PebblePost? I joined PebblePost as President, in April. In my new role, I’ll partner closely with CEO Lewis Gersh and the team to drive growth and innovation for the company’s digital-to-direct mail marketing platform. I have been in the AdTech and MarTech space for many years, and have been fortunate enough to be on the cutting edge of digital marketing becoming more addressable, performance-driven and also accountable (although the latter is very much a…

PebblePost Names New President Jacob Ross

Former Executive at MediaMath, Criteo and Yahoo! Brings MarTech Leadership and Data Expertise to Industry Leading Digital-to-Direct Mail Marketing Company PebblePost, the leading digital-to-direct mail marketing platform, announced the appointment of Jacob Ross as President. Ross will report directly to CEO Lewis Gersh and will help lead the company into its next phase of growth as it continues to own the market for Programmatic Direct Mail. “This year we are looking forward to bringing new product innovation to our…

MarTech Interview with Lewis Gersh, CEO, PebblePost

"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at PebblePost? Prior to founding PebblePost, I worked for over 20 years as an entrepreneur, venture capitalist and startup executive. My background is in digital and programmatic advertising, and dates back to its earliest days. I was fascinated by how quickly programmatic was evolving, and…

PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments

PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola join the leadership team during a period of growth and expansion for PebblePost, following the recent close of the company’s Series C financing, to expand the company’s capabilities and accelerate the adoption of Programmatic…

Capital One Growth Ventures Invests in Programmatic Direct Mail with PebblePost, Joins Series C Investor Round Led by Advance Venture…

New Investment Closes out Pebblepost’s $31 Million Series C Round PebblePost, the creator of Programmatic Direct Mail, announced Capital One Growth Ventures, Kickstart Seed Fund and other investors added funds to close out the company’s Series C round, which now totals $31 million. As previously announced, Advance Venture Partners (AVP) led PebblePost’s Series C round, which included prior investors RRE, Greycroft, Tribeca Venture Partners, strategic investors, and angels and pioneers in digital media. “PebblePost…

PebblePost Expands Executive Team with Chief Development Officer and Senior Product Management Roles

Digital Media Veterans Will Drive Product Development and Company Growth PebblePost, the creator of Programmatic Direct Mail, announced it has appointed Frank Barbieri as chief development officer. In this role Barbieri will be responsible for corporate development, business development and oversee marketing as the company delivers on the promise of Programmatic Direct Mail — to convert shoppers into buyers with meaningful mail. In addition, Melissa Tanzosh comes on board as senior director of product management, where…

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail

Led by Advance Venture Partners, Investment Will Bolster Marketing Capabilities and Solidify Company’s Leadership Position PebblePost, the creator of Programmatic Direct Mail, announced it has secured a $25 Million Series C round, led by Advance Venture Partners (AVP). The new capital will enhance the company’s capabilities to convert shoppers into buyers with meaningful mail. “With hundreds of consumer brands on our platform, and our continued growth, we have a distinct advantage in serving the market we created,” said…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…