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Pega CRM

Pega Unveils AI-Powered Self-Optimizing Campaigns for Refined Customer Engagement

Pega Paves Path to One-to-One Marketing with Launch of Self-Optimizing Campaigns; New AI-powered Pega Marketing capability Smashes Through Campaign Development Hurdles for Faster, More Effective Results Pegasystems Inc. has announced Self-Optimizing Campaigns – a new PegaMarketing™ capability that reduces marketers’ dependence on traditional segment-based campaigns and transitions them towards real-time, one-to-one engagements. Using its powerful AI, Pega personalizes offers and treatments on the fly for each individual…

Pegasystems Honors Partners at PegaWorld 2018 for Immaculate Growth and Customer Delight

PegaWorld 2018 Awards Recognized Alliance Partners As an Integral Part of Our Success in Helping Clients Succeed on Their Digital Transformation Journeys Leading customer engagement platform for global enterprises, Pegasystems Inc., announced the winners of the 2018 Pega Partner Awards at the annual PegaWorld conference taking place this week in Las Vegas. The 2018 Pega Partner Awards recognize Pega partners that demonstrate an extraordinary ability to drive customer success, accelerate growth, and provide thought…

Pega Independent Software Vendor Program Unveiled to Bring Innovative Solutions to Clients

The New Program Expands Pega’s Ecosystem by Enabling Partners to Create Pega-Based Solutions in an Open Development Environment At the Pega World 2018, Pegasystems Inc., a leading martech company for customer engagement, announced the launch of the Pega Independent Software Vendor (ISV) program. For the first time, Pega is enabling independent development on its next-generation digital transformation suite, Pega Infinity™, so partners can easily integrate with and build new solutions that answer specific market needs. ISVs…

Movable Ink Partners with Pega to Deliver AI-Powered Actions in Email Campaigns

AI-Powered Next Best Actions and Real-Time Content Personalization Help Marketers Increase Consumer Engagement and Conversions Movable Ink, a leading intelligent content platform for digital marketers, announced a partnership with Pega. Pega is the leader in software for customer engagement. The two companies joined hands to enable brands to personalize email campaigns using AI-powered next best actions. Combining Pega’s ability to facilitate the right action for every customer in real time with Movable Ink’s…

LinkedIn Sales Navigator and Matched Audiences to Integrate with Pega CRM

Pega Partners with LinkedIn Sales and Marketing Solutions to Better Engage Potential Buyers on Pega CRM Leading technology provider for customer engagement, Pegasystems, is now fortifying its CRM suite. In the latest move to empower marketing and sales teams with better insights into buyers journeys, Pega has partnered with LinkedIn. The company announced an agreement with LinkedIn Sales Navigator and LinkedIn Matched Audiences. The two powerful buyer insights tools will now integrate with Pega Sales Automation and Pega…