Pega Unveils AI-Powered Self-Optimizing Campaigns for Refined Customer Engagement
Pega Paves Path to One-to-One Marketing with Launch of Self-Optimizing Campaigns; New AI-powered Pega Marketing capability Smashes Through Campaign Development Hurdles for Faster, More Effective Results
Pegasystems Inc. has announced Self-Optimizing Campaigns – a new PegaMarketing™ capability that reduces marketers’ dependence on traditional segment-based campaigns and transitions them towards real-time, one-to-one engagements. Using its powerful AI, Pega personalizes offers and treatments on the fly for each individual…