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people-based identifier

InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s IdentityLink

Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink, a privacy-conscious people-based identifier. Through this partnership, marketers will be able to reach their consumers beyond desktop to mobile web and in-app on InMobi Exchange; there are also plans to extend the integration across connected TV (CTV) environments. InMobi Exchange is the first mobile supply-side platform (SSP) to integrate…