Browsing Tag

Persado

JPMorgan Chase Announces Five-Year Deal with Persado For AI-Powered Marketing Capabilities

JPMorgan Chase announced a five-year, enterprise-wide deal with Persado, the leader in using AI to generate the highest performing marketing creative. After a successful pilot, Chase is expanding its partnership across the company to cover marketing creative that will reach millions of current and potential customers. Persado uses AI to generate more effective marketing copy. In its pilot, Chase saw as high as a 450% lift in click-through rates on ads rendered by Persado, compared with others in the 50-200% range.…

MarTech Interview with Van Diamandakis, CMO, Persado

"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist or an easier way to make a transaction." Tell us about your role and journey in technology. What inspired you to start at Persado?  As CMO of Persado, I am responsible for developing the company’s marketing vision and strategy, along with our branding and positioning. I’ve worked in the industry for more than two decades, and have led B2B tech brands such as Sage, Oracle, WebEx and Riverbed through…

Persado Selected for Lafayette Plug and Play’s Technology Accelerator

Leading AI Company Joins Exclusive Class of Disruptive Retail and E-Commerce Solution Providers Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, announced its acceptance into Lafayette Plug and Play’s three-month business accelerator. The program will supercharge Persado’s efforts to expand its presence as a leading AI solution in the French and European retail and e-commerce markets. Lafayette Plug and Play boosts business development by connecting…

Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing Creative,” on stage at Shoptalk 2019. At a time when retail marketers must leverage science instead of guesswork to craft digital marketing creative that stands out from the noise, this first-of-its-kind analysis explores how and why language impacts the performance of marketing campaigns across…

Persado Expands Analytics Capabilities, Empowering Marketers with More Data-Driven Insights on the Descriptive Elements of Creative

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, unveiled Descriptive Insights. This enhancement is the latest addition to Persado Analytics, the company’s robust suite of AI and data-driven marketing insights. Today, @Persado unveils Descriptive Insights as the latest addition to its comprehensive suite of data-driven analytics on creative campaign performance Descriptive Insights gives Persado customers unmatched analysis and insights of how specific…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

Persado Announces Persado for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Persado Platform Brings AI-Generated, Customer-Engaging Marketing Language and Deep Response Insights to Customers Persado, a leading provider of AI-generated marketing language, announced it has launched Persado for Salesforce on Salesforce AppExchange. Customers can now integrate Persado with Salesforce Marketing Cloud to generate and deploy AI-generated email messages powered by Persado’s Marketing Language Cloud that meaningfully boosts email performance and improves customer engagement. Comprised of the world’s…

Persado Appoints Leading University of Chicago Professor to Advisory Board

Persado, the leading provider of AI-generated cognitive content for top global brands, announced that Sanjog Misra has been appointed to its advisory board, effective immediately. In this role, Misra will provide strategic counseling to the Persado executive team, alongside the five additional industry experts serving on the board. Misra will work closely with Persado’s data science team on marketing message personalization to quantify the effect of marketing language and attribution modeling. “Persado is an innovator and…

How Deep is the Permeation of Artificial Intelligence?

AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial Intelligence or AI has sunk its roots deep into the world of technology. We’d read sci-fi novels implementing ghost tech that is surreal. Today, a lot of that sci-fi technologies are realistically possible (or inching closer to reality), since we’ve reached that platform of intelligence and ability. AI has powered numerous platforms with revolutionized content. AI-driven technology…

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…

Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

Persado Platform’s AI-Generated Emotional Language Increased Engagement by 24 Percent and Delivered Deep Customer Insights Persado, the leading provider of AI-generated marketing language, announced that fifty customers, including Caesars Entertainment, are leveraging its AI platform through a one-of-a-kind integration with Salesforce. The seamless integration with Salesforce Marketing Cloud allows customers to create personalized, emotionally targeted language and content that increases customer engagement and…

Listrak and Persado Announce Strategic Integration to Empower Marketers Through Optimized Communication and Analytics

The Partnership Combines Persado's AI-Generated Marketing Language with Listrak's Automation and Analytics Platform Listrak, a customer analytics CRM and cross-channel marketing automation platform, announced a strategic partnership with Persado, a leading provider of AI-generated marketing language, to help brands generate the exact language that will resonate most with their audience and drive business results. The collaboration will integrate Persado’s Pro Email AI-content generation platform with Listrak’s CRM…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

Game-Changing Startups Recognized at RILA’s Retail CEO Forum

Three Companies Spurring the Future of Retail Showcase Technologies for Industry's Most Recognized CEOs The Retail Industry Leaders Association (RILA), the trade association for America's most recognized and innovative retailers, today announced the winners of the (R)Tech Retail CEO Innovation Awards. The three winners, IamBot, Multifold, and Persado, selected by RILA's Board of Directors, the CEOs and heads of innovation for America's largest retail brands, were featured in a showcase at RILA's Retail CEO Forum this week…