Browsing Tag

personalized content

Content Is Overflowing — and Consumers Are Over It 

It’s no secret that consumers have been, well, doing more consuming lately. Global Web Index found that over 80% of consumers say they consume more content than they did before the pandemic. We are living in an information overload environment where every marketing and sales team wants the same thing — to rise above the noise.  This is becoming increasingly challenging. Not only is the amount of content out there higher than previous years, but companies are delivering quality information. Edelman’s 2021 Trust Barometer…

MarTech Interview with Bibhakar Pandey, Vice President, Digital Customer Experience at Capgemini North America

“As we continue to grow within an experience economy, the “phygital” (physical + digital) customer experience is going to evolve and become much more mature,’’ shares Bibhakar Pandey, Vice President, Digital Customer Experience at Capgemini North America while sharing a few thoughts on the future of the digital CX and what marketers need to keep in mind: _______ Welcome to this MarTech chat Bibhakar, tell us more about your role at Capgemini and your journey through the years. I am a Vice President and Leader of…

Full Measure Education Raises a $10m Growth Round

Full Measure Education, the company behind the leading mobile engagement platform for colleges and universities, announced it has raised a $10 million growth equity round led by Fulcrum Equity Partners, one of the Southeast's largest growth equity firms. This financing provides Full Measure with the opportunity to broaden its impact on the student journey by expanding its platform to meet the needs of all institutional stakeholders. Full Measure plans to use this investment to scale its executive, customer success,…

How Text-to-Speech Narration Can Improve Video Consumption

Today’s marketers know how challenging it is to attract and engage consumers in a climate where consumers are interacting with brands on multiple platforms every day. And, since new research shows that consumers’ attention spans are narrowing due to information overload, marketers need to be intentional in how they present information to connect with consumers. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Video is becoming one channel that marketers are beginning to…

Over 2/3 of Gen Z & Millennials Say Personalized Content is a Must for Subscribing to Publishers’ Email Newsletters

New Study by Jeeng Proves Publishers Must Find Ways to Personalize & Automate Content Delivery to Reach Digital Natives Despite years of naysayers claiming that email is dead, it turns out email newsletters are very much alive and well especially for publishers looking to engage Gen Z and Millennials (GZM). However, there's one caveat: these so-called digital natives overwhelmingly demand that the content they receive from publishers must be personalized to their interests. Marketing Technology News: Ness Accelerates…

Dealer.com’s Latest Updates Personalize Dealership Marketing to Every Shopper

dealerships and consumers are more dependent on digital than ever. To succeed in this new era of car buying, dealerships must personalize each customer's path to purchase and cater to their diverse needs at all touchpoints—especially those taking place online. Backed by industry-leading consumer insights, Dealer.com is constantly focusing on total user experience, with technologies and tools that give their clients an advantage in a very competitive automotive retail landscape. Dealer.com's latest enhancements, including…

Veeva Launches Modular Content Solution to Help Companies Speed Delivery of Digital Content at Scale

Veeva Systems announced new modular content capabilities in Veeva Vault PromoMats to help life sciences marketers speed content creation, review, and distribution across channels. New enhancements to the commercial content platform include features and connectors that enable brands to quickly deliver compliant content at scale. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Veeva Pulse data shows life sciences companies created 3.5 times more digital content than print…

Legendary Social Media Marketing Consultant & Entrepreneur, Ahmed Alomari on 6 Marketing Trends You Can’t Ignore in 2021

The use of video in social media marketing has long been proven to be successful. People will spend up to 2.5 hours a day on average watching online video in 2021. Furthermore, people enjoy watching videos to learn about a product or service. A survey showed that most people: Watch videos to learn more about a product or service. Prefer short videos to learn more about a product or service Have been convinced to purchase items or services by online videos Marketing Technology News: Nielsen Annual Marketing…

Agillic Adds Gyldendal A/S to Its Portfolio of Media and Publishing Houses

Agillic, a leading Nordic omnichannel marketing software company, is pleased to welcome Gyldendal A/S, Denmark’s oldest and largest publishing house. Through the automated execution of relevant and personalized content across channels and at scale, Agillic has proven to increase customer loyalty and value. This, paired with its native integrations to paid media channels, compelled Gyldendal to join Agillic. Agillic has a strategic focus on media and publishing houses, of which many of them are subscription businesses, and…

Minnesota Vikings Selects Selligent Marketing Cloud to Deliver Engaging and Relevant Omnichannel Experiences to Diverse and Growing Fanbase

Selligent, the intelligent omnichannel cloud technology company, today announced National Football League (NFL) team, Minnesota Vikings, have chosen Selligent Marketing Cloud to deliver content-led experiences for its growing fanbase. Using Selligent, the Vikings will leverage data to uncover fan insights, create new ways to interact with players, and use relevant content to ensure memorable and purposeful touchpoints with the team. In a time when professional sporting events have been suspended across multiple leagues,…

Inhance Digital Announces Release of Virtual Exhibit and Event Platform to Elevate Virtual Sales and Marketing Engagement

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…

Kaon Interactive Announces Video Conferencing Connection to Elevate Virtual Sales and Marketing Engagement

Used in Conjunction with Virtual Meetings, Interactive Applications Improve Customer Engagement and Knowledge Retention, While Working Remotely Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the ability for their Kaon High Velocity Marketing Platform® to ubiquitously connect with any video conferencing tool (WebEx, ON24, Zoom, Skype, etc.). This one-click connection provides a seamless way for Kaon's interactive applications to be immediately…

Three Ways Digital Marketing Will Change Post COVID-19

For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring - there seemed to be no end in sight. Many of us who have been through other crises before could not help make comparisons of past crises -- the dot-com bust of 2000, 9/11 in 2001, the financial crisis of 2008. However, even the most…

Consumers Say Brand Actions Through COVID-19 Impact Perception

New Study Finds Brand Responses to Pandemic Crisis Predict Staying Power Nearly 6 in 10 consumers (58%) say the COVID-19 situation has impacted their view of brands, according to the recent COVID-19 Brand Sentiment Navigator Report, released by engagement technology company, Social Media Link. In a survey of more than 6,000, consumers say the best action brands can take to receive positive marks is to keep customers (58%) and employees (55%) safe. Additionally, showing empathy (40%), recognizing the new normal (38%),…

Enterprises Still Failing to Adopt Digital-first Globalization Strategies Despite Customer Engagement Benefits and Opportunities, SDL…

80% of Respondents Have Global Expansion Plans Over the Next Three Years, but Only a Third Would Deploy a Digital-First Strategy A report published today by SDL, a global leader in content creation, translation and delivery, reveals the majority of brands are still ignoring the benefits of a digital-first globalization strategy, and instead focus their efforts on deploying a local sales team when entering new markets. “Global enterprises are hindering their expansion plans by focusing on a sales-first approach, before…

Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform

Rio SEO enhances its existing local marketing platform by adding a layer of corporate oversight and governance to its Local Manager solution, enabling global brands to maintain accurate information across all locations Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced a new Suggestion Engine feature to its Local Manager solution. Built for local governance, Rio SEO’s Suggestion Engine enables both on-the-ground marketers as well as corporate leadership to…

Selligent Marketing Cloud Wins 2020 DMN Award for Best Retail Campaign With Vitacost.Com

Selligent Also Named a Finalist for Best Marketing Cloud Company Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced that it is the outright winner for Best Retail Campaign in the 2020 DMN Awards for its work with Vitacost.com (a Kroger company) on a recent personalized kinetic email campaign. Selligent is also named a finalist in the Marketing Cloud Company category. All winners will be announced and honored at the 2020 DMN Awards ceremony in New York City on February…

Aprimo Introduces New Solution for Life Sciences Industry That Improves Content Production and Work Management While Increasing ROI

Aprimo, a leading provider of technology solutions for content, operations, and performance, announced a new offering to help life sciences firms of all sizes effectively market their products through traditional and digital channels and ultimately see higher marketing return-on-investment. Aprimo for Life Sciences is the industry’s first promotional materials management solution that combines AI-powered work management with collaboration, markup, and digital asset management capabilities. The solution enables teams across…

Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One…

New Integration Between Market Leaders Delivers the Benefits of Allego’s Sales Learning and Readiness Platform with Seismic’s Advanced Sales Enablement Solution Allego and Seismic announced a strategic partnership to help sales and marketing organizations improve performance by providing a central resource for all of their personalized sales collateral, customer engagement videos, and relevant just-in-time learning material. The companies have completed a technology integration, which combines Allego’s leading sales…

Consumer (Dis)Likes and Brand Loyalty in the Era of Digital Customer Experience

It’s no secret that customer experience – both in person and online – is top of mind for every modern business. Consumers can move from one brand to another with the touch of a button and have more options than ever to obtain the product or service of their choice. If brands don’t deliver the best customer experience possible on their websites and apps, they risk consumers going elsewhere, potentially putting brand loyalty and revenue on the line. What keeps consumers coming back to a brand or, perhaps more importantly,…