Personalized Marketing

Marketers Gain Access to Accurate 1:1 Customer Targeting Across Devices and Channels To help marketers more accurately connect people to data and devices, and drive personalized marketing based on real individuals, Throtle, a leader in identity resolution and data onboarding, and Narrative, the enterprise data streaming company, announced their partnership providing Narrative’s clients access to Throtle’s Identity Graph. Throtle, recently validated by Truth{Set}, an independent data quality scoring firm for its consumer…

Aislelabs Inc., the Toronto-based technology company and leading provider of enterprise-grade guest Wi-Fi, location analytics, and Wi-Fi marketing platforms, is pleased to announce a new video in partnership with NBA team Dallas Mavericks. Aislelabs product suites have been deployed at American Airlines Center, enabling the Dallas Mavericks to engage with and understand their fan base through demographic and location-based data. This new use case video shows the amazing power Aislelabs…

Executives Named to 2019 Most Influential Corporate Directors List 8x8, Inc., a leading Software-as-a-Service provider of voice, video, chat, contact center, and enterprise-class API solutions powered by one global cloud communications platform, announced that WomenInc. magazine has honored 8x8 board members Monique Bonner and Elizabeth Theophille by recognizing each executive on their 2019 list of Most Influential Corporate Directors. “They are world-class leaders with impressive expertise in their fields. I’m proud…

Customer service plays a big role in any company’s journey to the top. The advent of social media has complicated the way customer service used to work a decade ago. We can now broadcast our experiences to the entire world. Ergo a single instance of bad customer service can be detrimental to the reputation of your business. Even the best of us make mistakes when dealing with frustrated customers. How you choose to approach these negative customer experiences is the real question. But it doesn’t come with a universal…

Most CRM Platforms Are Built for Seasoned Marketers or Full-Scale Teams and Are Overly Complicated for the Average Small Business Owner, Says Infusionsoft CEO Clate Mask The growing demand for better customer insights and personalization has forced most businesses to look for and invest in automation tools that orchestrate a harmonious collaboration between marketing and sales efforts. Infusionsoft has steadily grown as one of the leading martech companies to successfully help businesses, especially SBs, find their 'sweet…

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize digital video campaigns across devices to create stronger consumer connections, increase engagement and return on ad…

Global Consumer Brands Such as GAP, Alaska Airlines, Wynn Las Vegas, and TGI Fridays Select Amperity as Their Customer Data Platform of Choice Amperity, an Intelligent Customer Data Platform, has announced the general availability of their Databases functionality. Amperity now provides multiple views of the customer to marketers and analysts at global consumer brands. The company is also announcing new additions to its customer roster including leading companies like GAP Inc., Alaska Airlines, TGI Fridays, Wynn Las Vegas,…