Personalized Marketing

By integrating their products, MessageGears and Sageflo have made it easier for distributed marketing teams to access customer and brand data, so they can send timely, personalized marketing messages. MessageGears, the customer-marketing software company, and Sageflo, the marketing campaign management software company, have integrated their products to help distributed marketers quickly, easily, and securely access the data they need to deliver timely, targeted marketing messages. Distributed marketing teams have always…

To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle announced a series of new innovations within its customer data platform (CDP). The latest updates to Oracle Unity enable B2B and B2C marketers to eliminate costly and complex customer data integration projects by providing a single platform that unifies all customer data and enables it to be quickly and easily activated within existing business processes.…

Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that Brilliant Earth, the leading retailer of ethically sourced fine jewelry, has achieved a year-over-year increase in conversion rate after they recently selected the platform for their personalized marketing needs. “Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it…

A Cambridge study went viral back in 2015 claiming “Facebook knows you better than anyone else.” Participants took a personality test, then gave researchers access to their Facebook likes. The results were straight out of Black Mirror. Given enough data, the algorithm was better able to predict a person’s personality traits than any human participants. It needed access to 10 likes to beat a work colleague, 70 to beat a roommate, 150 to beat a parent or sibling, and 300 to beat a spouse. Facebook’s process of collecting…

Leading customer database platform (CDP) provider Ascent360 announced a new customer today: Angel Fire Resort in northern New Mexico. The Resort plans to use the platform's targeted marketing capabilities to reach new and existing customers to drive year-round visitation. Starting as a small ski facility in 1966, Angel Fire has grown into an 18,450-acre, four-seasons resort for families, individuals and groups, located just 25 minutes from Taos in the Rocky Mountains. Beyond skiing, outdoor recreation includes…

Marketers Gain Access to Accurate 1:1 Customer Targeting Across Devices and Channels To help marketers more accurately connect people to data and devices, and drive personalized marketing based on real individuals, Throtle, a leader in identity resolution and data onboarding, and Narrative, the enterprise data streaming company, announced their partnership providing Narrative’s clients access to Throtle’s Identity Graph. Throtle, recently validated by Truth{Set}, an independent data quality scoring firm for its consumer…

Aislelabs Inc., the Toronto-based technology company and leading provider of enterprise-grade guest Wi-Fi, location analytics, and Wi-Fi marketing platforms, is pleased to announce a new video in partnership with NBA team Dallas Mavericks. Aislelabs product suites have been deployed at American Airlines Center, enabling the Dallas Mavericks to engage with and understand their fan base through demographic and location-based data. This new use case video shows the amazing power Aislelabs…

Executives Named to 2019 Most Influential Corporate Directors List 8x8, Inc., a leading Software-as-a-Service provider of voice, video, chat, contact center, and enterprise-class API solutions powered by one global cloud communications platform, announced that WomenInc. magazine has honored 8x8 board members Monique Bonner and Elizabeth Theophille by recognizing each executive on their 2019 list of Most Influential Corporate Directors. “They are world-class leaders with impressive expertise in their fields. I’m proud…

Customer service plays a big role in any company’s journey to the top. The advent of social media has complicated the way customer service used to work a decade ago. We can now broadcast our experiences to the entire world. Ergo a single instance of bad customer service can be detrimental to the reputation of your business. Even the best of us make mistakes when dealing with frustrated customers. How you choose to approach these negative customer experiences is the real question. But it doesn’t come with a universal…

Most CRM Platforms Are Built for Seasoned Marketers or Full-Scale Teams and Are Overly Complicated for the Average Small Business Owner, Says Infusionsoft CEO Clate Mask The growing demand for better customer insights and personalization has forced most businesses to look for and invest in automation tools that orchestrate a harmonious collaboration between marketing and sales efforts. Infusionsoft has steadily grown as one of the leading martech companies to successfully help businesses, especially SBs, find their 'sweet…

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize digital video campaigns across devices to create stronger consumer connections, increase engagement and return on ad…

Global Consumer Brands Such as GAP, Alaska Airlines, Wynn Las Vegas, and TGI Fridays Select Amperity as Their Customer Data Platform of Choice Amperity, an Intelligent Customer Data Platform, has announced the general availability of their Databases functionality. Amperity now provides multiple views of the customer to marketers and analysts at global consumer brands. The company is also announcing new additions to its customer roster including leading companies like GAP Inc., Alaska Airlines, TGI Fridays, Wynn Las Vegas,…