Personalized Marketing

Marketers Can Increase Revenue from Long-Term Customer Relationships Through Expanded Channel Orchestration, Enhanced Automation and Time-Saving Workflows Sailthru, a CM Group brand and the leading personalized marketing automation…
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Mobiz, a startup that dynamically integrates hyper-personalization into mobile marketing, announces the launch of its flagship SMS marketing service and tool aimed at empowering small and medium-sized businesses (SMBs) with a product…
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Your favorite customers love hopping from one channel to another. Take this example – X enters a Ray ban store to buy a pair of sunglasses, but while in the queue for the payment, he finds a good deal on the same pair of glasses online, he…
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Alliance offering between KPMG Marketing Consulting and Acoustic offers customers a customizable, scalable, modern marketing approach to marketing automation, campaign management, content management, personalization, journey programs, and…
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Leading Brands Combined Omnichannel Personalization and Dynamic Features To Create Unique and Compelling Campaigns Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, and Liveclicker,…
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A big part of every marketer’s job revolves around ensuring a healthy lead pipeline while finding new tactics that can help sales teams convert more deals from those leads. B2B lead generation is a crucial activity for any marketing and…
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New twik app is now featured on Shopify Staff Pick only weeks after released twik, a driver of innovation in the worldwide retail e-commerce industry, announces its platform has been chosen to be presented in the Shopify Staff Picks…
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A lot can be learned from local buyer's advertising playbook. Local advertisers understand the power of advertising to zip codes, neighborhoods, and indeed households that are within a specific distance of their location(s)and that meet the…
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By integrating their products, MessageGears and Sageflo have made it easier for distributed marketing teams to access customer and brand data, so they can send timely, personalized marketing messages. MessageGears, the customer-marketing…
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To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle announced a series of new innovations within its customer data platform…
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Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that Brilliant Earth, the leading retailer of ethically sourced fine jewelry, has achieved a year-over-year increase in…
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A Cambridge study went viral back in 2015 claiming “Facebook knows you better than anyone else.” Participants took a personality test, then gave researchers access to their Facebook likes. The results were straight out of Black Mirror.…
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Leading customer database platform (CDP) provider Ascent360 announced a new customer today: Angel Fire Resort in northern New Mexico. The Resort plans to use the platform's targeted marketing capabilities to reach new and existing customers…
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Marketers Gain Access to Accurate 1:1 Customer Targeting Across Devices and Channels To help marketers more accurately connect people to data and devices, and drive personalized marketing based on real individuals, Throtle, a leader in…
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Aislelabs Inc., the Toronto-based technology company and leading provider of enterprise-grade guest Wi-Fi, location analytics, and Wi-Fi marketing platforms, is pleased to announce a new video in partnership with NBA team Dallas Mavericks.…
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Executives Named to 2019 Most Influential Corporate Directors List 8x8, Inc., a leading Software-as-a-Service provider of voice, video, chat, contact center, and enterprise-class API solutions powered by one global cloud communications…
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Customer service plays a big role in any company’s journey to the top. The advent of social media has complicated the way customer service used to work a decade ago. We can now broadcast our experiences to the entire world. Ergo a single…
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Most CRM Platforms Are Built for Seasoned Marketers or Full-Scale Teams and Are Overly Complicated for the Average Small Business Owner, Says Infusionsoft CEO Clate Mask The growing demand for better customer insights and personalization…
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Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a creative technology company that powers dynamic, personalized video, display,…
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Global Consumer Brands Such as GAP, Alaska Airlines, Wynn Las Vegas, and TGI Fridays Select Amperity as Their Customer Data Platform of Choice Amperity, an Intelligent Customer Data Platform, has announced the general availability of…
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