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Personicx Prime

Acxiom Announces Three New Products Designed to Help Marketers Deliver Better Customer Experiences

Acxiom®, the data and technology foundation for the world’s best marketers, announced three new data offerings available in the U.S. market – Personicx Prime, a first-of-its-kind dual-segmentation system that provides individual consumer insights nested in household composition, and Geospatial Audience Insights and Acxiom Market Signals, two innovative location-based services. “In today’s highly connected world, consumers not only expect, but demand, an exceptional experience at every touch point” “In today’s highly…