Browsing Tag

Pete Krainik

Global CMO Club Study Reveals That Marketers Are Re-Examining Measurement Methods In Quest For Growth

The CMO Club and Catalina Marketing Issue Call for Holistic Approach to Multi-Touch Attribution The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the country to create a CMO Club Solution Guide addressing "The REAL Drivers of Brand Growth in a Digital World." The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media…

The CMO Club and Selligent Marketing Cloud Release New Study Highlighting CMO Focus on Relationship Marketing and Challenges in Unifying…

CMOs from Sixty-Nine Leading Brands Discuss Data and Martech Integration, Key Strategies to Improve Customer Experience and Brand Value The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives, and B2C marketing automation platform Selligent Marketing Cloud, released the findings of a survey and in-depth discussion of CMOs of leading brands, including BBVA Compass, F’real Foods, Fidelity Life, Office Depot, Rollins, and Tacori on their use of technology and customer data to increase…

Data-Driven Marketers in High Demand and Short Supply, New Research Finds

The CMO Club and Signal Conduct Study of CMOs and Heads of Marketing from Diverse Industries to Identify List of Must-Have Marketer Attributes The chief marketing officer of tomorrow is as much a technologist and entrepreneur as she is the source of the Big Idea, according to findings included in a new report, The CMO Club Solution Guide: The Quest for the Perfect Identity-Driven Marketer. Analyzing responses from CMOs and heads of marketing across a broad range of B2C and B2B brands, The CMO Club and Signal found that…