Ace Metrix Launches Cultural Sensitivity Measure
Scores are inclusive of all cultures and can be assessed on every ad
Ace Metrix, the leader in measuring video advertising effectiveness, launched an unprecedented approach that quantifies the level of Cultural Sensitivity portrayed in advertising. Scores measuring evidence of empowering and exploitative signal across all ages, genders, ethnicities, religions etc. as well as the amplitude of overall signal provide advertisers with a pragmatic understanding of viewer reaction to their ad in terms of cultural and social…