Browsing Tag

Peter Daboll

Ace Metrix Launches Cultural Sensitivity Measure

Scores are inclusive of all cultures and can be assessed on every ad Ace Metrix, the leader in measuring video advertising effectiveness, launched an unprecedented approach that quantifies the level of Cultural Sensitivity portrayed in advertising. Scores measuring evidence of empowering and exploitative signal across all ages, genders, ethnicities, religions etc. as well as the amplitude of overall signal provide advertisers with a pragmatic understanding of viewer reaction to their ad in terms of cultural and social…

Ace Metrix Releases Standout Super Bowl LIII Ads

Based on Emotional Impact from Consumer Generated Data Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world viewers all across the country. @Ace_Metrix releases lists for standout Super Bowl LIII ads based on emotional impact from consumer generated data “The day after the Super Bowl seemingly everyone wants to put out a…

Ace Metrix Releases 2018’s Top Ads

Lists for Best Storytelling, Most Heartfelt, Funniest, and Most Unusual are Based on a New Product that Quantifies Emotional Connection Ace Metrix, the leader in measuring the impact of video advertising, released its lists of 2018’s top ads that connected with US consumers emotionally. Ace Metrix shared the ads that achieved the strongest impact for four of the fifty-seven emotions they measure, including: Narrative, Heartfelt, Funny and Left Field. Ace Metrix just released 2018's Top Ads -- Lists for Best…