podcast advertising

With both, podcasting and podcast advertising growing as a concept for marketing and sales teams, how should marketers measure and drive clearer cross-channel podcast advertising attribution? Sean Creeley, CEO and Founder at Podsights shares some thoughts: _____ Tell us a little about yourself Sean… we'd love to hear about your role, a typical day at work? And also, the story behind Podsight! Sure, I'm one of the founders at Podsights, technically the CEO, but that's a pretentious title for a sixteen-person company.…

Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two companies will achieve this through the power of the Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party…

Custom Operating Management System is a First for Podcasting - Providing Speed, Transparency, Accuracy, and Flexibility for Advertisers CUMULUS MEDIA’S Westwood One, the largest audio network in America, has selected Placements.io, the leader in revenue and billing management for media companies, to create a custom operating management system that will integrate with Megaphone, the largest podcast hosting and monetization platform, as well as their other hosting platforms. The new system will dramatically improve the ease…

According to the latest IAB report titled the “US Podcast Advertising Revenue Study”, the podcasting media is considered as the most resilient content marketing and advertising platform in the COVID-19 disrupted market. Despite a sluggish run in the last two quarters, podcast formats are seen to be performing better than other advertising channels. The reason? The DIY content creation which can be easily scaled to meet ad messaging standards across multiple marketing genres… According to the IAB report, the US…

Tell us about your role and journey into technology. What inspired you to take up the role at Veritone One? My college education and initial jobs after college were focused on politics and environmental law. I worked on a handful of political campaigns at the state level, and as a part of my work on those campaigns, I was exposed to radio, Facebook and local television advertising. That was my first introduction into the advertising world. From there, I have had a handful of opportunities in advertising and…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Magellan AI, ViacomCBS, Mintegral, MediaCrossing, and Intentwise. Magellan AI: How Coronavirus Has Impacted Podcast Advertising Magellan AI, the podcast industry’s leading provider of ad level data, has released a whitepaper outlining the impact coronavirus is having on the podcast industry’s advertising landscape. While many analytics companies have addressed the change in podcast…

Magellan AI, the podcast industry's leading provider of ad level data, has released a whitepaper outlining the impact coronavirus is having on the podcast industry's advertising landscape. While many analytics companies have addressed the change in podcast consumption, to date there hasn't been a report addressing advertising activity and spend. This report does so. In this whitepaper we explore the following: What's happening in the market overall? Which advertiser categories have increased or decreased spend?…

In 2019, the total number of people who have listened to at least one podcast surpassed 50% for the first time, and another 32% are regular monthly listeners, according to a recent study by Edison. That’s a 25% increase from 2018. And among 12-34-year-olds, who are typically even harder to reach, that number is even higher at 70%. It’s easy to see the tremendous potential of podcasts and audio advertising with explosive year-over-year growth. Listeners are just people actively seeking out and subscribing to content from…

World's Largest Podcast Advertising Marketplace Curates Content Bundles, Creating the Inventory Needed to Grow the Industry Podcasting solution provider Voxnest, announced the launch of the Voxnest Audience Network, a first-of-its-kind marketplace for in-audio advertising inventory. With VAN, Voxnest is offering brands and advertisers the ability to target precise audiences through buys across bundles of content, curated based on proprietary data to deliver impressions from a specific demographic profile. Katz Media…