podcast advertising

Magellan AI the podcast analytics platform with the world's largest database of podcast advertising data, announced a new collaboration with Experian, the world's leading information services company. Experian's Identity Graph will power…
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Magellan AI, the podcast advertising analytics and attribution platform with the world's largest database of podcast advertising data, announced today that they have been validated as a third party partner by Spreaker from iHeart, the…
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New Spinoff Will Connect Podcasters with Values-Aligned Sponsors to Ensure Creative Independence and Content Diversity Thrives Market Enginuity, the leader in mission-driven sponsorship sales for public media, announced a new, separate,…
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Advertisers who want to reach their target audiences and generate optimal brand lift will find extremely fertile ground in audio advertising, especially given the sharp rise of streaming platforms and podcasts. Podcasting and audio…
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Liberated Syndication Inc. (“Libsyn”) announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating…
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Investment In Independent, Audio Measurement Platform Comes at A Time When Audio Ad Spending Soars to Record-Levels Veritonic, the industry's comprehensive audio analytics and research platform, announced it closed a $7.5 million Series A…
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Forecasted to Exceed $2B in 2022 and Over $4B by 2024 The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1B mark to $1.4B. Podcast advertising grew 2X faster in 2021 (+72%) than the…
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The summit will take place in-person on March 1st at SECOND Floor in NYC Veritonic, the industry's leading audio research and analytics platform, announced that registration for the first annual Audio Intelligence Summit is now open. The…
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Liberated Syndication Inc. , the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates. These rates, which are denoted as cost per thousand or CPM, are published…
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The CyberWire announced the release of its B2B Marketer's Guide to Podcast Advertising: how to create tangible demand with a direct response budget. Published as both an eBook and a podcast, the guide was created to help organizations…
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Enhanced Metrics Incorporate Person-Level Demographic, Socio-demographic, Media Behavior and Purchase Intent Data to Further Inform Podcast Advertising Decisions Triton Digital, the global technology and services leader to the digital…
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Sales Lift Measurement Studies for Podcast Advertising Now Available for Consumer Packaged Goods (CPG) Brands Podcasts are going mainstream and consumers who subscribe to six or more (which NCS calls "Power Subscribers") do more than…
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SXM Media to host session with panelists from Publicis, Discovery and The Trade Desk at this fall's IAB Podcast Upfronts This week at the IAB Fall Podcast Upfronts, SXM Media, the combined advertising sales organization spanning SiriusXM,…
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Deal enables accurate brand safety and contextual categorization for podcasts and audio content Comscore , a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement with Acast, one of the…
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Content plays a crucial role in the success of your business! A successful content marketing operation will require a streamlined Content Management System (CMS), which is easy to install and simple to use. A marketing CMS simplifies…
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With both, podcasting and podcast advertising growing as a concept for marketing and sales teams, how should marketers measure and drive clearer cross-channel podcast advertising attribution? Sean Creeley, CEO and Founder at Podsights…
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Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and…
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Custom Operating Management System is a First for Podcasting - Providing Speed, Transparency, Accuracy, and Flexibility for Advertisers CUMULUS MEDIA’S Westwood One, the largest audio network in America, has selected Placements.io, the…
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According to the latest IAB report titled the “US Podcast Advertising Revenue Study”, the podcasting media is considered as the most resilient content marketing and advertising platform in the COVID-19 disrupted market. Despite a sluggish…
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