podcast advertising

Deal enables accurate brand safety and contextual categorization for podcasts and audio content Comscore , a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement with Acast, one of the…
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Content plays a crucial role in the success of your business! A successful content marketing operation will require a streamlined Content Management System (CMS), which is easy to install and simple to use. A marketing CMS simplifies…
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With both, podcasting and podcast advertising growing as a concept for marketing and sales teams, how should marketers measure and drive clearer cross-channel podcast advertising attribution? Sean Creeley, CEO and Founder at Podsights…
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Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and…
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Custom Operating Management System is a First for Podcasting - Providing Speed, Transparency, Accuracy, and Flexibility for Advertisers CUMULUS MEDIA’S Westwood One, the largest audio network in America, has selected Placements.io, the…
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According to the latest IAB report titled the “US Podcast Advertising Revenue Study”, the podcasting media is considered as the most resilient content marketing and advertising platform in the COVID-19 disrupted market. Despite a sluggish…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Magellan AI, ViacomCBS, Mintegral, MediaCrossing, and Intentwise. Magellan AI: How Coronavirus…
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Magellan AI, the podcast industry's leading provider of ad level data, has released a whitepaper outlining the impact coronavirus is having on the podcast industry's advertising landscape. While many analytics companies have addressed the…
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In 2019, the total number of people who have listened to at least one podcast surpassed 50% for the first time, and another 32% are regular monthly listeners, according to a recent study by Edison. That’s a 25% increase from 2018. And…
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World's Largest Podcast Advertising Marketplace Curates Content Bundles, Creating the Inventory Needed to Grow the Industry Podcasting solution provider Voxnest, announced the launch of the Voxnest Audience Network, a first-of-its-kind…
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